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If your brand has yet to use short-form video, begin building a strategy for it today. Short videos offer several advantages, making it a must-have in digital marketing. One reason to create this type of content is because it can drive conversions. In 2023,about 37% of shoppersin the U...
Sign In Access All Charts and Data Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations. Get a DemoDoes my company Subscribe?Share Chart TitleShort-Form Video Ad Spending Worldwide, 2022-2028 (...
In fact, we’ve been a/b testing concepts on Meta and have continually found that engagement- and click-through-rates on short-form video ads outperform other ads. And we’re not alone. A Hubspot report identified that short-form ranks #1 for lead generation and engagement, and that ...
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Revenue from short-form video ads will surpass $10 billion. At least 75% of people prefer video over text for learning about products or services. Over 50% of social media marketers use short-form videos in marketing. Meta launched Facebook Reels to compete with TikTok and YouTube Shorts. ...
Ads Free Google Slides theme, PowerPoint template, and Canva presentation template In a world where attention spans are fleeting and first impressions are everything, short-form video advertising has become a mainstay in the advertising industry. It's the perfect vehicle to pack a punch while sti...
From a marketing perspective, short-form video advertising is considered lower budget and cost saving because ads on TikTok, Reels and Shorts don’t always require as much expensive production behind them. Lower-cost advertising strategies will be key this year as companies look to get more for ...
Taken together, the findings highlight the critical interplay of influencer persona, expressions of the posts and consumer psychological factors in driving consumer engagement and purchase intention, especially for short-form video-based ads.Chen, Haoyu...
Short-form video ads are becoming increasingly popular. However, with the development of this burgeoning practice, there has been a surge in homogenized content, which makes it difficult to capture consumer attention and promote products. To address this issue, this research investigates 1) what con...