Phrase match is akeyword matching optionwhereby Googlematches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: Phrase Match– If you enter your keyword in quotation marks, as in “tennis shoes,” your ad would be eligible to appear...
A score below 0.6 suggests that few advertisers are bidding on the keyword. This might just mean that the keyword is overlooked. But it could be that it doesn’t generate a good return on ad spend (ROAS). The only way to know for sure is to run an ad campaign and measure your resul...
Phrase match Syntax: "keyword" What it does: Phrase match is the keyword match type that makes your ad eligible to be displayed when the search query's meaning is similar to your keyword or a part of your keyword. With phrase match, you can reach more search queries than exact match, ...
The phrase "exact match" is commonly used when targeting your ad to types of searches with Google AdWords. Exact match in Google AdWords means that you only want your ad to show up for a specific word or phrase. In SEO, exact-match keywords also refer to
In 2021,Google retired modified broad matchand absorbed it into phrase match. This means that phrase match keywords will match to more queries. So if your phrase match keyword is “holidays in zambia,” your ad could show forholiday spots in zambia.Here are some examples Google provides: ...
Understanding search queries is the most important aspect ofsearch engine optimization (SEO). That’s because SEO is about optimizing for people who are looking for what you offer, not the search engine itself. As noted above, a keyword is a word or phrase on your website that matches the...
The plugin lets youset a focus keyphrase, which is the primary topic of a specific piece of content. In other words, it’s the phrase or keyword you believe users will type into search engines to find your content. Once you’ve done that, AIOSEO will show a TruSEO score and provide ...
In SEO, a keyword is a word or phrase that someone might use in a search engine query. To be effective, keywords should align with the content’s topic and match the search intent of the audience. Long-tail keywords have become more important because search queries have become more conversa...
Here is our quick start video for using Moz Keyword Explorer so you can find and organize keywords for your website quickly and easily. If you want to learn more about how to do keyword research, check outchapter five of the Beginner's Guide to SEO. ...
“Phrase match”queries mustincludeyour keyword’s meaning Broad matchqueries mustrelate toyour keyword’s meaning Choosing the right match types ensures your ads appear in places where you’re likely to get impressionsandconversions. Sticking with our ski equipment example, if you only sell ski po...