If an advertiser is bidding on the Exact Match keyword [men’s dress shirt], in addition to serving an ad for the search querymen’s dress shirt, it will also match out tosemantically similar phrases, search queries likemen dress shirtanddress shirt men’s. In that example, the Exact Ma...
In 2018, Google took this a step further by expanding the definition of close variants to include semantically similar search queries. This change allowed exact match keywords to match with search queries that have the same meaning but use different words. For instance, an exact match keyword lik...
Mark, yes as you have guessed, DKI – Dynamic Keyword Insertion, does work for Modified Broad Match. The actual keyword(s) that show up in your ads will be exactly what the searcher typed in the search box, unless they are too many characters to fit in your ad and then your default ...
In this article, we will discuss various techniques and best practices for exact match searches in Elasticsearch.
Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll...
An Exact Match Domain (EMD) is a domain name that precisely matches the primary keyword or keyphrase for which a website aims to rank in search engines. For example, if the target keyword is “bestshoes,” the EMD would be “bestshoes.com.” The idea is that having an EMD can positiv...
Show only exact match close variants For example, in this account there are 10,102 search terms that are close variants where the keyword and search term don’t contain the same word: Manage Duplicate Search Terms When the same search term is shown from multiple ad groups, you don’t ...
For example, a domain like www.texasplumber.com lets you understand that the website is definitely about selling plumber services in Texas. EMDs usually do not contain one single keyword (e.g. plumber) but a keyword combination that is an exact match to a search query. In SEO, exact ...
For example, the occurrence of a last name in close proximity to an actual social security number. A supporting element can be a regular expression with or without a checksum validation, a keyword list, a keyword dictionary, or a single- or multi-token string match. Confidence level (High,...
Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization. In...