As a professional, understanding the difference between digital branding and personal branding is critical to your digital branding efforts. Digital branding is not personal branding. The impetus of personal branding is being known while for digital branding, it is conversions. SEE ALSO:Digital Brandin...
Every modern company needs digital branding, which is the process of developing and building your brand in the digital space using websites, social media, apps, and more. Establishing solidbrandingstrategies can help brands reach their desired audiences using the right means and mediums. The modern...
When people think “brand”, they think Tide, McDonalds, Gatorade, Under Armour… But for marketers and business owners, this isn’t the case. “Branding” does not equal “a business.” YOU should define abrandas thecustomer’s perception of your company.This is whatRhondatold us about br...
Long-term strategies of branding,SEO, andcontent marketinghelp you get your acquisition costs down while boosting revenues. But they’re not typically fast by themselves. What is digital advertising? It’s fast. Start showing ads. See 5 times, 10 times, or moretrafficthat day. Depending on y...
Personal Branding Strategies That Work Alright, let us now talk about some of the strategies which can help you with your brand in a big way: The creation of content is the most important thing. In this digital era, content is considered as the currency. Whetherblogposts, videos or podcasts...
“Digital Branding and Engagement” by Curtin University - It’s a course on edX which teaches how to increase brand engagement through content marketing. “Branding: The Creative Journey" by ie Business School - It’s a Coursera career with 4 courses inside all about creating a company image...
To stand out from the crowd of newstartupsthat appear on digital platforms every day, businesses invest in developing a strong brand that draws customer attention. Besides, with good branding, a company improves its brand recognition. Customers will appreciate and remember a brand that provides an...
Digital printingis a printing method where digital versions of files are transferred onto a printing material without the need for traditional printing plates or cylinders. Inkjet digital printing involves the use of specialised digital printers that precisely deposit ink onto the surface of materials, ...
Product branding is when marketers introduce a product to the public with its own unique identity. This can be with the product name, logo, design—any aspect of the product that differentiates itself from all else. In such cases, the parent company (the corporate brand) becomes obsolete, whi...
What sets Digital Design apart from other more traditional forms, and why it is so important in the development of any business’s digital strategy?