The Coca-Cola brand is worth $79 billion, making it the most valuable brand in the world. Coca-Cola has been able to build such strong brand equity because it has consistently delivered a product that people enjoy. Nike is the second most valuable brand in the world, with a brand value ...
This is not true in branding. Experts do not share a common view of what “brand” means. They call it everything from a gut feeling, a living memory, or an interface, to an intangible sum of attributes, or a business asset. To confuse matters further, many are using “brand” when...
As a digital entrepreneur, you have the advantages of running an online business; you can work from home, set your own hours, and connect with potential customers around the world—often with lower overhead costs. Here’s how to get started. What is a digital entrepreneur? A digital entrepr...
At its core, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the...
A digitally native vertical brand (DNVB) is born online, selling and shipping its own product. This means it isn’t just e-commerce: it's v-commerce, self-managing the end-to-end distribution. If you’ve got a new business idea and want to take complete control by cutting out the mid...
What is a brand? Every business has a brand. Your brand is the overall impression customers have of your products and services. While the brand name, color palette, and logo are all part of your brand, it goes much deeper. The way you run your business and what sets you apart from yo...
Engagement is likely to increase thanks to videos, infographics, and case studies. 4. Social Media Marketing Social media websites such as Facebook, Instagram, LinkedIn, and Twitter serve as remarkably powerful engines for a brand to roll out awareness and interact with customers. Viral Marketing...
And, as a small business owner, you need to know how to brand your business so you can attract, engage, and convert more customers. What is a brand? To put it plainly — a brand is the telling of a business owner’s unique story. The key to the story is to present an authentic...
What is a digital nomad? A digital nomad is a location-independent person who embraces remote work as a lifestyle choice, using technology to make a living that enables them to be as mobile as they want. Digital nomads often work remotely, using wireless Internet, smartphones, Voice over IP...
Digital branding is about establishing your brand’s story and presence in the digital space. Digital branding is the key to establishing a meaningful connection with your target audience. It’s about using your unique proposition to differentiate yourself and your offerings from the competition. ...