At its core, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the...
So, what is a brand? Let’s start by looking at the evolution of the word. The original, unambiguous purpose of branding was to identify a product or service as belonging to a certain entity. For thousands of years[3], people engraved or burnt signs into goods to identify them as their...
The best digital marketing agencies are experienced in working with businesses of all sizes, and they can use their expertise to improve your online visibility and brand awareness. Search Engine Optimization (SEO), also known as digital marketing, is a service that improves the quality and volume...
As a digital entrepreneur, you have the advantages of running an online business; you can work from home, set your own hours, and connect with potential customers around the world—often with lower overhead costs. Here’s how to get started. What is a digital entrepreneur? A digital entrepr...
And, as a small business owner, you need to know how to brand your business so you can attract, engage, and convert more customers. What is a brand? To put it plainly — a brand is the telling of a business owner’s unique story. The key to the story is to present an authentic...
Digital branding is about establishing your brand’s story and presence in the digital space. Digital branding is the key to establishing a meaningful connection with your target audience. It’s about using your unique proposition to differentiate yourself and your offerings from the competition. ...
During the brand building process, every one of us must go back to square one and ask,“What is branding?” And surprisingly enough, many folks have a difficult time answering that question. At the surface, we all think we know whatbrandingis. Everyone has a favoritebrand. When we visit...
Another difference is in how they build a client base. Typical entrepreneurs depend on networking to build brand awareness. To maintain a steady client-base, the entrepreneur must build long-term customer relationships. Digital entrepreneurs, while also needing to build a client-base, don’t always...
Engagement is likely to increase thanks to videos, infographics, and case studies. 4. Social Media Marketing Social media websites such as Facebook, Instagram, LinkedIn, and Twitter serve as remarkably powerful engines for a brand to roll out awareness and interact with customers. Viral Marketing...
A digitally native vertical brand (DNVB) is born online, selling and shipping its own product. This means it isn’t just e-commerce: it's v-commerce, self-managing the end-to-end distribution. If you’ve got a new business idea and want to take complete control by cutting out the mid...