Digital branding is about establishing your brand’s story and presence in the digital space. Digital branding is the key to establishing a meaningful connection with your target audience. It’s about using your unique proposition to differentiate yourself and your offerings from the competition. Now...
For example, instead of sifting through thousands of reviews, a popular brand uses a keyword extractor to summarize the words or phrases that are most relevant. Because text analysis is based on words, not numbers, it's a bit more subjective. Words can have multiple meanings, of course, ...
A digital marketing competitor analysis is the process of researching your competitors in the digital landscape and analyzing their marketing strategies. It involves identifying their strengths and weaknesses to inform your own strategy as well as highlighting any gaps that you can fill. Although there...
What is a brand manager’s role? A brand manager leads the brand strategy,tracks relevant digital analytics, and serves as the guardian of the brand. A brand manager will help your brand develop and stay relevant while upholding its core values. ...
Assess and understand customers in relation to the brand and whether a customer is satisfied. This can be achieved through a combination of quantitative and qualitative surveys. Engage with customers at the right moment through the right channel. ...
Your website is the face of your brand – but its importance goes beyond its aesthetic appeal. A golden rule of e-commerce to abide by is: well-designed websites can enhance user experience and improve conversion rates. Visitors expect a fast, intuitive experience, otherwise they’ll abandon...
Avizo 3D Software for imaging data visualization and analysis has been enhanced with new Digital Rock Analysis extensions, offering a near-equivalent, scalable, and supported solution equivalent to Thermo Scientific PerGeos Software, which is now discontinued. ...
Influencer marketing is now an important part of the digital marketing landscape. In a nutshell, it’s when a brand collaborates with an influencer, celebrity or industry leader on social media to endorse or sponsor a product or service. The statistics speak for themselves as to how powerful...
Why is big data important? Companies must harness the power of big data to understand the big picture. The more data an organization has, the more well-informed decisions it can make. Companies want to understand how their customers interact with their brand and, for organizations with enormous...
Building a brand identity is a multi-disciplinary strategic effort, and every element needs to support the overall brand and business goals. This can include a company's name, logo, and design; its style and the tone of its copy; the look and composition of its products; and its physical ...