Digital branding is about establishing your brand’s story and presence in the digital space. Digital branding is the key to establishing a meaningful connection with your target audience. It’s about using your unique proposition to differentiate yourself and your offerings from the competition. Now...
Example: The #JustDoIt campaign by Nike is the epitome of a campaign encouraging its buyers to share their stories, thus creating a stronger loyalty towards the brand. The implementation of emotional psychology in digital marketing allows businesses to increase engagement, improve conversions, and eve...
This visual is aimed at helping businesses audit their use of digital marketing as part of a 'situation gap analysis' where they can review whether they are using, or are investing sufficiently, in the most appropriate'always-on' digital communicationsto achieve their goals across theRACE planning...
Nexis DaaS is comprehensive because it taps into alternative data sources, unique for their volume and variety, to support data analysis and interpretation for a range of financial, corporate, risk, academic and brand data research. Nexis DaaS is optimal because it grants you access to semi-struc...
What is brand development? It’s more than your logo and website. Brand development is the continuous process of defining, refining, and testing your overall brand strategy. It’s the foundation for your company’s go-to-market approach and long-term winning strategy. From brand values to de...
includes using techniques like – Inbound Marketing: SEO, social media, email marketing, SMS marketing,etc.; Outbound Marketing: cold calling, paid ads, cold emails, and more. The goal is to boost brand visibility, engage with the audience, and ultimately drive conversions in the digital world...
Collecting mountains of data won’t do much good if you don’t mine it for insights. Given the sheer volume of data you have to collect, digital shelfanalysistoo is next to impossible without software.Digital shelf softwaresuch as Brand Monitor lets you organize and filter this data in helpf...
Branded Images and Icons Branded images and icons help distinguish your brand. Importance of Digital Marketing Strategy A Digital Marketing Strategy is like a map to your Digital Marketing Objectives. Establishing a Marketing Strategy for your business is crucial to all your endeavours. Knowing what ...
What is a brand manager’s role? A brand manager leads the brand strategy,tracks relevant digital analytics, and serves as the guardian of the brand. A brand manager will help your brand develop and stay relevant while upholding its core values. ...
Influencer marketing is now an important part of the digital marketing landscape. In a nutshell, it’s when a brand collaborates with an influencer, celebrity or industry leader on social media to endorse or sponsor a product or service. The statistics speak for themselves as to how powerful...