In many cases, a great piece of content is the moment when your relationship with the customer begins, and that content is going to be with them through every step of thecustomer journey. That’s well and good, but it’s all for naught if those efforts don’t generate revenue. That’s...
In 2013, we shared the 40+ answers we received from a wide range of marketing experts to demonstrate how broad and full of potential the world of content marketing is. Their answers are preserved below, so you can look back at how content definitions have changed in the past decade (and ...
The term is often used informally and subjectively, as what one person finds cringeworthy, another might not. What are examples of cringe content on social media? Users might use the term "cringe" as a comment or caption when sharing or reacting to content they find awkward or embarrassing....
Anyone on the internet has seen their fair share of content flops—from the innocently incorrect to cringe-worthy to downright offensive. So what sets great content apart from the mediocre? The content creation team, that’s what. Even though the digital world is constantly evolving, there is ...
When many of us hear the termsalesperson, we cringe. We immediately think of all the times we've been talked into something or upsold, ending up as unhappy customers with buyer's remorse. But this is an outdated and stereotypical view that doesn't bear much resemblance to the best salespe...
Browse All Podcast Episodes Here, you can Browse all episodes of The Drive in one place. Using our filter, you can organize episodes by topic, like nutrition or exercise, and by content type, like Guest Episodes or AMAs.
What is Marketing, Really? There I was, minding my own business, resting after completion of an amazingannual content marketing planfor a client. And someone asked about my opinion on the difference between marketing and branding. I was directed by the client to read this cringey cartoon that...
Creating microlearning content is more accessible than ever, thanks to smartphones and other everyday devices. Gone are the days of needing expensive studios or complex software; effective learning materials can now be produced quickly and easily. While high-quality production can enhance learning, ...
What determines whether the quality of an experience is referral-worthy…or cringe-worthy? To answer that question, we need to look more closely at what goes into CX — its components. To get a good picture of these, imagine the first encounter between two characters who will fall in love...
You’re capable of exploring your dreams. You’re capable of posting that thing that everybody else thinks is cringe. You are capable, and you can do hard things. So as I’ve started the year challenging myself, pushing myself to try and do these hard things, I feel, even with the...