but I was raised by a psychologist, so I'm thrilled to be on Psychology Today. My major interest at the moment (subject to change) is how people rewrite history to justify modern prejudices. This is the topic of my latest bookMythologizing the Past, due out in December ...
Swift first broke her longstanding refusal to discuss politics in 2018 by throwing her support behind Tennessee's Democratic Senate candidate at the time, Phil Bredesen, who was running against Republican Marsha Blackburn. It was her criticism of Blackburn that stood out in...
west was, and is not; and shall ascend out of the bottomless pit, and go into perdition: and they that dwell on the earth shall wonder, whose names were not written in the book of life from the foundation of the world, when they beholdthe beast that was, and is not, and yet is....
If the endorsement comes from an athlete, then it is also important that they win! The study found better returns for the advertising brand when the endorser performs well in his or her sport. PROMOTION Do celebrity endorsements raise a brands sales, or a product categories sales?
I have never made a political decision based on a celebrity endorsement, but I most certainly have avoided movies and music because of public declarations made by performers over the years. I did have another thought, though – regarding the influence of authors and books on events; that is,...
all of whom now speak a political language barely comprehensible to anyone else (or even their past selves from as little as a decade ago). But has this embrace of hardcore identity politics and the politics of perpetual victimhood also helped to sow the seeds of progressive defeat in this ...
the person making the endorsement is agreeing of her own free will to make it (even if it's a talking-head fee, not the product's efficacy, that prompts the agreement). And cannily executed, an endorsement, particularly a celebrity endorsement, can be effectiveif the consumer sees a reflec...
Here, too, much of the evidence appears to fit. The former process is seen in the ongoing work of right-wing media to create a reality that supports Trump regardless of factual truth. The latter is exemplified by the January 6 U.S. Capitol event, in which thousands of people were moved...
Any advertisement that has a celebrity endorsement usesethos. Michael Jordan and Nike, Matthew McConaughey and Lincoln automobiles, Oprah and Weight Watchers—all these are examples of leveraging the speaker's reputation as a means to prop up a product or service. This works because the celebrity ...
The Obamas returned to the center of Democratic politics with back-to-back speeches at the convention Tuesday night about the stakes in this election — and some zingers for the friendly crowd. As Michelle Obama critiqued Donald Trump and the risk he poses to the country, she also...