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BRAND PERCEPTION BY CELEBRITY strongENDORSEMENTstrong.pdf,International Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236 BRAND PERCEPTION BY CELEBRITY ENDORSEMENT Prof. Saumendra Das* Prof. Prasant Kumar Padhy** Abstract: Br
and I credit her with getting the issue correct – her celebrity endorsement of vaccines really shouldn’t matter. This question should not be settled by which side gets the sexier actresses as spokespersons (and, BTW, if that were the case Peet would win ...
hedge against a celebrity's "fall from grace, scandal, or unexpected death," the company said. The product is provided through Lexington Insurance, AIG's excess and surplus carrier, and is available with stand-alone policy limits up to $5 million, or by endorsement limits up to $1 million...
celebrity endorsement effects; consumer trust; benevolence; integrity; cognitive processing of engagement; activation of engagement1. Introduction Consumer trust is the core of the consumer relationship that directly promotes consumer engagement [1] and purchase behavior [2]. Consumer trust is gradually ...