Brand identity is the visual representation of a brand, like a logo, colors, and other designs, which distinguish the brand from competitors in the minds of consumers. Brand identity encompasses much more than just the logo of a company. It's also the company name, the colors used throughou...
The term“brand”or“branding”, in large part, has become misunderstood… to the point where many businesses don’t really even know what it means. In fact, this is why many young businesses fail. They don’t know the ins and outs of their own brand - and because of this, they don...
Brand recognition is crucial to a company's ability to attract andretain customers. It contributes significantly to building customer loyalty, providing acompetitive advantage,and influencing purchasing decisions. The stronger the brand recognition, the more likely a consumer is to choose that brand over...
Brand equity is how much your brand is worth in the eyes of consumers. It’s the sum of every interaction that customers have with your products and brand, and translates to how much they’re willing to spend purchasing from you.
Purpose: Why does your brand exist? Vision: What would the world look like if you succeeded in your purpose? Mission: How are you going to achieve your vision? Values: What do you stand for? Positioning: How are you different from the competition? The goal is to answer each of these...
brand activismhierarchical multiple regression analysesmockerythe Streisand effectThis paper defines brandjacking as an anti-commercial parody of an ad that sabotages and re-appropriates that ad's message out of its original context to unravel important truths and concerns about the brand. This is ...
Here's what brand identity is and how to develop yours. Improve your small business presence with these expert insights.
Brand strength: Brand power vs brand equity One of the reasons so many companies struggle with the question: “What is brand power?”is that on the surface, it seems similar to “brand equity”. However, there’s some difference between these concepts. ...
The bullwhip effect often occurs when retailers become highly reactive to demand, and in turn, amplify expectations around it, which causes a domino effect along the supply chain. Suppose, for example, a retailer typically keeps 100 six-packs of one soda brand in stock. If it normally sells ...
How do you get people to choose you in the face of competition? By building brand equity. Learn how to become the brand people think of first.