The Desired Brand Effect is your blueprint to grow a profitable jewelry brand from the inside out. GET ON THE WAITLIST TO RECEIVE BONUS GIFTS WHEN YOU ORDER THE BOOK!
Or start at the bottom and say what outcomes we want, and then design a soundscape to have a desired effect. 或者按下按钮,并说说我们希望怎样的结果,然后设计一个产生该效果的声音范围。 At last we've got some science we can apply. 最终我们得到了...
A direct-manipulation interface would allow users to click directly on the desired spot on the map or drag a rectangle to specify the area they want. However, the site currently uses an indirect-manipulation interface for zooming, where the user has to click a plus or a minus button. Moving...
Practical implications This study provides managers with insights into conferring desired impressions of sincerity (competence) upon a brand and methods of attracting certain warmth focused (competence focused) consumers by using matte (glossy) packaging finishes. Originality/value This is the study to ...
Therefore, distinguishing the affective and cognitive effects in practice could provide valuable direction for destination marketers on which promotional elements to emphasize depending on the desired effect. Moreover, extant research primarily examines the aforementioned relationships at an evaluation level ...
Moreover, only society can bring about the desired shift in attitude. As a result, D. OVAIS: Students' sustainability consciousness with the three dimensions… 23 initiatives for social participation must be targeted to see a positive shift in attitudes toward sustainability issues. The locus of ...
As the marketing terrain evolves, optimizing the customer acquisition process becomes imperative. By understanding industry trends and aligning strategies with the stages of the funnel, businesses can navigate the complexities of modern marketing and secure the desired results. ...
Operations Management is defined as the management function responsible for all activities directly concerned with making a product, collecting various inputs and converting them into desired outputs through operations [5]; OM discipline can be applied to manufacturing, service industries and non-profit ...
The Brand Personality Dimensions Framework of Jennifer Aaker can be used to investigate the current status (IST) of a brand and to describe the desired future status (SOLL) of the brand.Special Interest Group Brand Personality Special Interest Group. Special Interest Group (206 members)...
品牌资本(brand equity) 选择分销渠道时,应以以下三个因素作指导: 产品细节(product specific) 必要的控制(need for control) 期望的毛利(margin desired) 促销的推式战略(push strategy)还是拉式战略(pull strategy) 购买广告(advertising)要了解你购买什么和为什么购买,即所谓的买主意识 ...