As with all types of experiential marketing, brand activation should not always be measured simply in terms of additional sales. Of course the end goal in everything marketers do is to increase revenue, but more directly a brand activation campaign is about raising awareness and opening a two-w...
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Brand affinity is the first step to a sale, and there’s no better way to create affinity than with experiential marketing. It engages the senses, turns ideas into impacts, and, when done well, tailors that experience to the individual. It’s the personalization part that creates the lasting...
Six Guerrilla Marketing Examples to Inspire Your Brand If your considering launching a guerrilla campaign, but still need a little direction or inspiration, take a look at these examples! 1. The dressing room in the street Arkaden is a popular fashion mall in the center of Gothenburg, a cit...
Growth marketing is beneficial because it takes an overarching view of a brand’s marketing strategy to focus on a long-term plan to increase revenue andimprove customer loyalty. Growth marketers use data and insights from customer feedback and engagement metrics to optimize the future of the busi...
The visceral, sensory-rich nature of immersive marketing evokes stronger emotional responses, which can foster more meaningful brand-consumer relationships. Trends in immersive marketing Immersive marketing is rapidly evolving, and brands that stay ahead of the curve can unlock new opportunities to captiva...
The data activation process enables your organization to: Increase efficiency When data is stored in a warehouse or other siloed location, accessing real-time marketing insights is a challenge for most business users. Lacking SQL proficiency, they’re forced to wait for IT teams to respond to tic...
Brand awareness in marketing begins by differentiating different concepts—brand, branding, brand recognition, and brand recall. All these concepts are then brought together in order to achieve a successful brand awareness campaign. Do you have ideas or strategies that will resonate with audiences? Sha...
An omni-channel marketing strategy is consistent messaging, visuals, and positioning statements across all channels, platforms, and devices. It's a seamless brand experience for customers and ensures that your brand is presented the same way from platform to platform. Keep in mind that omni-channel...
For instance, if the goal is to convert more in-store shoppers into digital shoppers, create marketing material fitted for physical stores that drives to digital channels. This could be a digital display with touch screens that encourage shoppers to sign up with their email on a brand website...