Host an in-store brand activation A strong brand activation plan can promote your products in unexpected and memorable ways. Here are a few ideas to inspire your next marketing event, interactive experience, or giveaway: Set up a stunt Promotional stunts can grab headlines and surprise audiences...
The following example shows the sequence of state transitions used to manage the Lift Test lifecycle: Create a DRAFT lift test. Create your survey questions. Lift tests are ready for activation when they have associated survey questions. Do not move your lift test out of DRAFT mode...
With that in mind, brand activation can simply be defined as the mental connection a consumer makes between a brand and some other factor, such as a concept, person, interest, experience, emotion, activity, or image. Brand activation moves beyond traditional key performance indicators such as co...
Brand Communication Strategy and Activity Plan * Localize the standard cluster communication framework with local consumer insights * Lead to develop a brand marketing activation plan that can support our campaigns driving core and new innovations. The calendar planning should reflect key local ...
Enable brand-suitable advertising efforts and precise activation. Make brand safety part of your workflow Incorporating brand safety solutions into your workflow will strengthen your brand and prevent reputational risks from morphing into serious business damage. Because what happens on social doesn’t sta...
In 2006, the Dove Self Esteem Initiative was founded, an interactive web platform designed to assist youngsters in enhancing themselves through articles online, video conferences, and seminars on ego, body acceptance, and harassment. This was another industry first and a brilliant activation method, ...
Little Dish first used Attest as a brand tracking solution to measure brand awareness over time. They focused on the impact that key campaigns made to understand the effectiveness of that activation. Data on brand awareness and purchase intent lets Little Dish benchmark these figures against their...
Brand activation roadmap Valuation analysis is also used to support the business case for Iconic Moves, combining market research with financial modelling to quantify potential impact, investment and ROI.Brand impact business case There are a wide range of brand-driven and commercially driven uses cas...
5 Overall, Incrementum Digital’s 90-day growth plan became a cornerstone of Thermal J’s sponsored ads activation process, warming up the brand for consistent growth in the future. Learn how Incrementum Digital can help you grow your brand on Amazon. 1-5 Source: Incrementum Digital, United ...
If you need help to reflect, audit, and plan your brand activation strategies in a future marketplace that expects far more than words, download a copy of the Brand Bravery Benchmark by completing the form below. Please accept cookies to see this content. Share Get in touch Global...