The food additive number for it is E160b, allowing consumers to identify it on a label even when it is not listed by name. Two compounds give annatto its unique red color: bixin, and norbixin. The compounds are very similar chemically to beta-carotene, the substance that makes carrots ...
Annatto is one of the world’s oldest known pigments and has been used for centuries. Native Americans made a paste from annatto for war paint. It has a bright orangey-yellow hue and is used around the world to dye textiles, paints, cosmetics, polishes and foods. In the U.S., beta...
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