How customers perceive a business’ prices is important, too. Buyers have a perception of value and the amount they’re prepared to pay for an item. A value-based pricing strategy takes this into account. Certain brands are synonymous with high cost and high value, while others are associated...
Economy pricing is a strategy that many businesses have successfully incorporated into their sales plan. By keeping production costs low, companies allow themselves the potential for drawing in new customers and increasing their brand awareness. Although businesses o...
There are five basic types of psychological pricing strategies: odd-even pricing (also called charm pricing), prestige pricing, multiple pricing, promotional pricing, and price lining. Odd-even pricing is a strategy of setting prices in odd numbers just below an even price, for example pricing a...
What is an external marketing environment? The external marketing environment includes all factors that do not fall within your organization’s control, including technological advancements, regulatory changes, and social, economic, and competitive forces. These factors may be controllable or uncontrollable...
Diversification is a strategy that mixes a wide variety of investments within a portfolio in an attempt to reduce portfolio risk. Diversification is most often done by investing in different asset classes such as stocks, bonds, real estate, or cryptocurrency and then in different types of securitie...
When a company makes a change in pricing based on the type of Economy, it is usually in response to inflation or recession. Using cost-oriented tactics for inflation or recession tactics is explained to better understand the intricacies involved in devising and implementing a cost strategy. Relat...
Strategy vs. BlackRock as a BTC Proxy As MicroStrategy rebrands with crypto in the spotlight, BlackRock has also become a massive custodian of BTC. Dmytro SpilkaMay 16, 2025 Nuclear Energy Stocks and Funds Amid the energy transition away from fossil fuels, nuclear power is gaining ground. ...
Preferred Tax Treatment— An immediate annuity may be a good strategy to defer taxes until later in your retirement when you may be taxed at a lower rate. This differs from other types of annuities for which the tax burden is “front loaded.”...
Freemium pricing is an acquisition tool whereby you give new customers limited access to selected subscription features, for free, in the hope they will eventually sign up for the paid-for model. If you are unsure whether it is right for your business, you could trial it for a short period...
Knowing what your competitors are doing helps you plan a response, whether that’s adjusting your pricing strategy, tailoring your target audience, or copying a good practice. A wider view of your ecommerce space can also help you see what sets your business apart. If you’re starting an ...