六. New-Product Development and Product Life-Cycle Strategies(新产品开发和产品生命周期策略) New-Product Development Strategy :两种途径 Acquisition(收购)refers to the buying of a whole company, a patent, or a license to produce someone else’s product (购买别人的公司产品) New product development(...
When combined with a “suggested price,” a pay-what-you-want pricing strategy can sometimes lead to more profit than a set price.Pricing Models Based on Industry or Business Some pricing strategies lend themselves to certain industries better than others. Below, we highlight pricing models that...
Third Degree Price Discrimination
Demand & Supply: Striking a balance between the demand and supply of Coca-Cola products in the market. Competition: Analyzing and responding to pricing strategies employed by competitors in the beverage market. Brand Value: Leveraging the strong brand value of Coca-Cola to inform pricing decisions...
Pricing is a balancing act that involves psychology, art and science. You must price high enough to make a profit and low enough to attract customers. Understanding the different pricing strategies and best practices can help you find the approach, and ultimately the prices, right for your ...
Chapter Four Designing Pricing Strategies定价策略 What is a Price？Narrowest sense: Price is the amount of money charged for a product or service .狭义：价格是对产品或服务所收取的金钱总额。Broader sense: Price is the sum of all values a buyer exchanges for benefits of having/using product ...
First, we discuss contemporary pricing approaches, highlighting ‘pay what you want’ as a form of pricing with significant potential. Second, we consider the opportunities presented by adopting more flexible forms of participative pricing strategies. In particular, we address the opportunity to secure...
Gullstrand, Joakim, Karin Olofsdotter, and Susanna Thede. 2014. "Markups and Export Pricing Strategies." Review of World Economics 150(2): 221-39.Gullstrand, J., Olofsdotter, K., and Thede, S. (2012). Markups and export-pricing strategies. IFN Stockholm, Lund University and Orebro ...
Jörn Altmann is Associate Professor for Technology Management, Economics, and Policy at Seoul National University, where he heads the group on IT Service Economics. Prior to this, he taught computer networks at UC Berkeley, worked as a Senior Scientist at Hewlett-Packard Labs, and has been a...
This paper develops a continuous time optimal control model for identifying price strategies for a web service in order to maximize provider’s profit. In real world, web service providers normally change their prices dynamically and provide a web service with different levels of quality of service...