industry-specific knowledge, your business can show existing and potential customers that you know the field better than any of your competitors. This inspires trust, thereby increasing customer satisfaction scores and helping your business convert your target audience to customers....
Inclusive Marketing is an operating model consisting of three concepts that focus on the basics of what, who and how. By being curious and uncovering exclusions, we can drive innovation:What you market, such as inclusively designed products. Who you market to, such as an audience that ...
Content optimization is a crucial factor in improving Page Authority. It involves creating high-quality, engaging, and informative content that resonates with your target audience. Here are some tips for optimizing your content: Conduct thoroughkeyword research: Identify relevant and high-traffic keyword...
profile, examining the types of people who’ve liked your page and other industry pages, as well as other engagement and demographic information. An ad-hoc report’s hyperspecificity gives a very complete picture of, say, your social media audience in a particular city at a certain time of ...
A logical, and simple site structure is better for both users and search engines. Don’t over complicate things if you don’t have to. Consider the needs of your business and the needs of your audience when planning your site structure. ...
Every company aims to grow and remain relevant, but how do you ensure your product continues to connect with your audience?The answer is simple: talk to your customers.Whether you’re perfecting a chef’s knife, designing a motorbike, or developing a SaaS platform, product feedback is a ...
ad hominem is a fallacy of relevance. That means that its flaw is its lack of relevance to the discussion in which it’s used. More broadly, ad hominem is an informal fallacy. This type of fallacy is where the flaw lies in the application of an argument rather than in the logic of ...
What is the purpose of the different TLDs? Different top-level domains (TLDs) have specific purposes. They helpsort and classify websitesbased on what they’re all about. When you see a TLD, it gives you an idea of what to expect from a website before you even visit it. ...
Go through your keyword set and remove keywords that don't make sense for you to target: those referring to your competitors and keywords that don't match your target audience. The outcome of "Step 1: Brainstorm" is a very useful point of reference for this. ...
If you found that the phrase “dog walking” led to results about hired dog walkers, rather than dog walking equipment, this is an indication that you should shift your keywords. You might decide to instead switch this one to something like “dog leads,” which fits more closely with the ...