Amazon attribution is required if sellers want to take advantage of the “Brand Referral Bonus” where Amazon will give up to 10% of their 15% commission back to sellers who drive traffic to their stores and convert that traffic into sales. You can use the Amazon PPC platform to create the...
Strategies for Amazon PPC Dayparting Now that you know what dayparting is and why it is important, let’s go over some strategies for PPC dayparting. Data analysis.The first step in implementing dayparting for Amazon PPC is to analyze historical data to identify patterns in customer behavior....
Pay-per-click (PPC) marketing is a type ofdigital advertisingthat involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective compared to advertising models that involve paying based on views or impressions that might not lead to any interactions....
PPC marketing generates leads if you do it right. Convert clicks into sales with this 221-point food pyramid approach.
4 Advanced Strategies to Lower Your Amazon ACoS Getting your ACoS below break-even is the key to Amazon PPC success. Here are some ways you can do this. Prioritize Your Best ASINs Not all products in your portfolio are equally profitable. So, give a quick scan through your product portfolio...
What is a Good CTR Rate? Anything around 0.5% and above can be considered as a good CTR rate. CTR rates below 0.3% are very bad and require a lot of attention. However a well refined and targeted campaign on Amazon can achieve 2-3% CTR or above. What are the causes of a low CTR...
Create cost-per-click ads to help customers find your products on Amazon. Leverage insights and signals that optimize the customer experience and drive sales for your brand. What is CPC? CPC is the cost per click that an ad receives. It’s a metric that applies to all types of ads, whe...
What is a Sponsored Products ad? Sponsored Products ads are a type ofAmazon pay-per-click (PPC) advertising. They allow you to bid for particular keywords to gain maximum exposure within Amazon search results — as soon as the day you launch your product. As the name “PPC” suggests, yo...
A great example is the #RedCupContest on Instagram, which encourages users to post creative photos of their red holiday Starbucks cups. Amazon allows website owners and bloggers to earn commissions by referring customers to its site. It’s one of the largest and most successful affiliate marketi...
Amazon ACoS (Advertising Cost of Sale) is a key metric to measure the performance of anAmazon PPCcampaign. If you’re new toAmazon advertising, this guide has everything you need to know about this metric—we’ll show you what ACoS is, how to calculate it, which metrics drive ACoS, and...