Ready to boost your Amazon sales? Learn how sellers use advertising to grow their market share and drive sales with Amazon's pay-per-click ad platform.
Ready to boost your Amazon sales? Learn how sellers use advertising to grow their market share and drive sales with Amazon's pay-per-click ad platform.
A PPC campaign is an advertising campaign that’s part of a digital marketing model where a company pays a fee each time a user clicks on the ad. And that fee is referred to as the cost per click (CPC)—which is determined through an ad auction. PPC campaigns allow companies to advert...
4 Advanced Strategies to Lower Your Amazon ACoS Getting your ACoS below break-even is the key to Amazon PPC success. Here are some ways you can do this. Prioritize Your Best ASINs Not all products in your portfolio are equally profitable. So, give a quick scan through your product portfolio...
Amazon is one of the biggest marketplaces. It’s so popular among online shoppers that some of them are so loyal to Amazon that they won’t even consider…
The exact steps toplan a PPC campaigndepend on the platform you use, but you’ll always follow these seven general steps: 1. Set Goals Your PPC objectives will guide every decision about things like keyword selection, ad copy, and even how and when your ad is shown. ...
FOMO is a psychological trigger that is potent and persuades customers to take prompt action. By instilling a sense of urgency through countdown timers, limited stock messages, and flash sales, the sales numbers increase. Example: Amazon’s Lightning Deals are temporary offers that frequently com...
Boost sales with Amazon Ads Leverage insights and signals that optimize the customer experience and drive sales for your brand. What is CPC? CPC is the cost per click that an ad receives. It’s a metric that applies to all types of ads, whether they have text, images, or videos. It ...
Businesses will set what budget they’re willing to spend on certain keywords for a PPC campaign. Impression share describes how well a brand’s PPC advertisement is performing—metrics include the number of clicks, impressions, and purchases made. Negative keywords are the searches a brand doesn...
But when you analyze with Amazon Marketing Cloud, you see that 70% of sales on this campaign come from new-to-brand customers. Also, if you see the NTB customers have, on average, five repeat purchases, then suddenly, the campaign starts to look good. Analyze Gateway ASINs...