市场营销(Marketing)是一种组织职能和一系列过程,旨在创造、传播和交付价值给顾客,并管理顾客关系,以确保组织和相关利益者能够从中受益。这一定义涵盖了市场营销的多个方面,包括市场调研、产品开发、定价策略、促销手段、销售渠道选择以及售后服务等。简而言之,市场营销就是通过满足顾客需求...
American Marketing Associate (AMA) offers the definition as follows: Marketing is the activity, set of institutions, processes of creating, communicating, delivering and exchanging offering that have value for customers, clients, partners and society at large(Approved in 2007).[7]...
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. So even AMA missed the point by Kotler, since their definition starts with creating the offerings,...
ama.org 相似文献What is the sports product and who buys it? The marketing of professional sports leagues The marketing of professional sports leagues[J] . Daniel S. Mason.European Journal of Marketing . 1999 (3)Mason, D. (1999), "What is the sports ... S. Mason,Daniel - 《European ...
市场营销Chapter1 What is Marketing 市场的概念WhatisMarketing?Thebasicterms •Market(marketplace)•Marketer•Marketing:itderivesfromaLatinword“mercari”,meanstobuyortrade WhatisMarket?•Villagesquare,openmarket(originally)•Thehousingmarket,thegrainmarket(economists)•Inmarketing:Amarketisthesetofactual...
Again, in common with Kotler and Armstrong above, the AMA focuses its definition on value creation and delivery, and the longer-term retainedcustomer. The enigma ofmarketingis that it is one of man’s oldest activities and yet it is regarded as the most recent of business disciplines. ...
Green marketing, also known as green marketing, ecological marketing, sustainable marketing or eco marketing, is according to the American Marketing Association (AMA), "the development and marketing of products designed to minimize negative effects on the environment, or to improve its quality. Likewis...
According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highl...
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对品牌的定义很多,美国市场营销协会(AMA)在1960年出版的《营销术语词典》上把品牌定义为:用以识别一个或一群产品或劳务的名称,术语,象征,记号或设计,以和其他竞争者的产品或劳务相区别。 The analysis clothing enterprise's brand internationalization strategy, first needs to understand any is the brand and ...