以下一些定义来自于世界最大权威的市场营销组织(AMA)。 Definition of Marketing 营销的定义 Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved 2017...
ama新时期的市场营销定义(MarketingdefinitionofAMAinthenewera)AMAisarespectedorganizationthathas38000membersinitsmorethan60yearsofdevelopment.Manypeopleinthemarketingprofessionhavewitnessedaseriesofstandardsformarketingpracticeandeducation.August2004,Boston,USA.AttheAMAsummermarketingeducatorsseminar,AMAunveiledanewdefinition...
Comments by date▼ Rating Pete, US 3 AMA definition of marketing TheAmerican Marketing Associationgives the following definition of marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, cl...
Purpose – A new marketing definition was issued by AMA in 2007. However, the new definition has argued that marketing covers a set of activities that guide organizations to achieve their business objectives. Perhaps, exploring the new insight of service practitioners would enhance the understanding ...
What is marketing…? Marketing is the activity, set ofinstitutions,and processes for creating, communicating,delivering, andexchangingofferingthat have valueforcustomers,clients, and society atlarge. (AMA, 2013) Marketing istheprocess by whichcompaniesengage customers, ...
Professor Philip Kotler explained thatmarketingwas “meeting the needs of your customer at a profit.” For me that definition extends beyond just communicating product features. Marketers are responsible for a 360-degree experience. For example, in the social media world, a customer’s Twitter needs...
a学生在网络日志中可以不用顾及自己文字水平的高低,直抒性情 The student may not need in the network diary to take into consideration oneself writing proficiency the height, expresses the personality straight[translate] athe proposed AMA definition of marketing research 市场研究的提出的AMA定义[translate]...
Marketingmix: Definition – Themarketingmixconsists of the 4 main aspects ofmarketing‚ these include: • Price – Value‚ low price • Place – Stores = Superstores‚ online‚ retail • Promotion – advertising‚ offers • Product – Limited range of essential products • Processe...
959 Words2 Pages Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer...
Again, in common with Kotler and Armstrong above, the AMA focuses its definition on value creation and delivery, and the longer-term retainedcustomer. The enigma ofmarketingis that it is one of man’s oldest activities and yet it is regarded as the most recent of business disciplines. ...