Artificial intelligence is the ability of a computer program or machine to think and learn without encoded demands. The self-learning functionality of AI systems allows businesses and organizations to accomplish tasks that include image recognition, natu
even the most advanced copywriting AI is deeply limited. While capable of imitating someone’s voice and tone extremely well, the reality is that it’s only capable of recreating some version of information that’s already out there. You aren’t getting anything truly new ...
Media buying can get complicated, especially when you’re focused on your bottom line. But agencies and brands can turn to AI-powered software to achieve greater return on investment (ROI) from their paid advertising campaigns. In fact, many advertising platforms, such as Facebook ads, rely on...
Artificial intelligence is a constellation of many different technologies working together to enable machines to sense, comprehend, act, and learn with human-like levels of intelligence. Maybe that’s why it seems as though everyone’s definition of artificial intelligence is different: AI isn’t ju...
Programmatic advertisingis the automation of the advertising process: artificial intelligence (AI) software decides where and when ads are placed and automates the purchasing process. There are usually three types of people involved in programmatic advertising: ...
2000s, innovations in processing power,big dataandadvanced deep learningtechniques resolved AI’s previous roadblocks, allowing further AI breakthroughs. Modern AI technologies like virtual assistants, driverless cars and generative AI began entering the mainstream in the 2010s, making AI what it is ...
Artificial intelligence is a constellation of many different technologies working together to enable machines to sense, comprehend, act, and learn with human-like levels of intelligence. Maybe that’s why it seems as though everyone’s definition of artificial intelligence is different: AI isn’t ju...
Discover what is artificial intelligence, explore its types, models, and how it differs from generative AI in this comprehensive guide.
Persuasive advertising vs. informative advertising: which one is better? Persuasive advertising and informative advertising definitely focus on different aspects of persuasion, but they still aim to achieve the same goal: convincing your audience to take the desired action. So whether you pursue one ad...
What Is Artificial Intelligence (AI)? Artificial intelligence (AI) technology allows computers and machines tosimulate human intelligenceand problem-solving tasks. The ideal characteristic of artificial intelligence is its ability to rationalize and take action to achieve a specific goal. AI research bega...