Expedia is a booking site for flights and accommodations around the world. They have retargeting down to a science. With over 20 years of experience under their belt, they understand what gets users to come back and book that trip they were looking at. Take a look at this retargeting ad. ...
As an advertising method, retargeting allows you to re-engage with someone who is already aware of your brand as a customer or has shown interest in your offering. Because of this reason, retargeting can give you greater ROI over generic ads that lack the intelligence about the target audience...
What is retargeting? Retargeting is a form of online advertising that targets users who have previously interacted with a brand in some way. This could be visiting the brand’'s website, clicking on a product, or even abandoning a shopping cart. “Retargeting ads are shown to people who hav...
What Is Retargeting? If you sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find you? If you run a small business and sell stuff online, you know advertising plays a critical role ...
Employ retargeted ads early and often. Research has shown that ads served in the first week after a customer visits a website are more effective than those displayed in later weeks. But ask the advertising network to limit the number of times it serves a retargeting ad to avoid spamm...
Retargeting campaigns aim to convert customers who have previously only browsed your site. Learn how retargeting ads work.
Retargeting is a powerful tool, but it’s not always straightforward. It’s crucial that you track and analyze the success of your retargeting campaigns to refine your approach and optimize your ROI. Great content creates a strong foundation for your advertising, retargeting (on different platforms...
Let’s take a closer look at what retargeting is, and the benefits of retargeting when it comes to reaching your small business advertising goals. How does retargeting work? Retargeting and remarketing are sometimes used interchangeably, but they’re not the same thing. Retargeting attempts to get...
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reac...
I've wanted to write this post for a couple weeks now. The topic of retargeting and remarketing is hot, hot, hot. As more blog posts get written and more resources get pushed out, there still seems to be quite a bit of confusion around what it actually