Ad tech, short for advertising technology, is a broad term that encompasses the tools and services used to connect advertisers with their target audiences and publishers. Navigating through the world of AdTech and MarTech can feel like learning a new language. 1. Creative Creative refers to the...
What Does Ad Tech Mean? The term “ad tech,” which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising. Discussions about ad tech often revolve around the extensive and complex systems used to direct ...
Adtech is important because of the large amounts of money that is spent on digital advertising. With that amount of volume, adtech helps buyers optimize their budgets and sellers maximize their revenue stream. The goal is to get better ad placements, deliver the right content to the right pe...
What is AdTech and why is it important? Advertising technology, also known as AdTech, is an overarching term that describes the tools and software that advertisers use to reach audiences and deliver and measure digital advertising campaigns. As buying and selling digital ads became more complex,...
By 2026 big data market is expected to reach $156.72 billion. Spendings on data, including data technologies, such as Data Management Platforms, will reach $26.0 B globally in 2019, which is a growth of 26.6% YoY. DataTech solutions: examples DT sector include many solutions that process di...
If you see any type of pop-up or web page telling you to call tech support, it is always a scam. Real security software never operates this way. Close the tabs immediately using Task Manager if needed. Never call the numbers listed or provide any information. The scammers will leverage ...
“What is generative AI?,” January 19, 2023 “Tech highlights from 2022—in eight charts,” December 22, 2022 “Generative AI is here: How tools like ChatGPT could change your business,” December 20, 2022, Michael Chui, Roger Roberts, and Lareina Yee “The state of AI in 2022—...
Unsurprisingly, this powerful tool is quickly becoming a go-to strategy for tech marketers looking to take over their side of the digital world. With video content being more accessible than ever, it offers tech companies a unique opportunity to create memorable experiences, foster brand loyalty, ...
Ad hoc analysis.Also known asad hoc querying,ad hoc analysisis one of the foundational elements of modern BI applications and a key feature of self-service BI tools. It's the process of writing and running queries to analyze specific business issues. While ad hoc queries are typically created...
In a SaaS system, each customer is regarded as a tenant and accesses the platform by paying a subscription fee. SaaS architectures generally fall into the following two types. Multi-tenant architecture SaaS applications and services typically use amulti-tenantapproach, which means a single instance...