A Data Broker (or aninformation broker,data provider, anddata supplier) is an entity or company that collects, aggregates, and sells consumer data to other businesses. They acquire information from various sources, including public records, online activities, purchases, and more, to create detailed...
Ad exchange An ad exchange is a marketplace whose participants include demand side platforms and supply side platforms that facilitate the automated buying and selling of digital advertising spots. Run as a real-time auction, it supports the buying and selling of all forms of digital advertising,...
Adtech industry trends With the upcoming deprecation of the third-party cookie, adtech is evolving. There isn’t a one-size-fits-all solution for the post-cookie world, but one thing is certain: there is a growing dependency on first-party data in the industry, and an acknowledgement that...
So, what is an ad tech Hackathon? We held an ad tech Hackathon in May 2023 to unite team members with the goal of facilitating this creative exchange, allowing them to develop new ideas, projects or features, with the goal of furthering our company’s technological resources and enhancing o...
Advertising technology, also known as AdTech, is an overarching term that describes the tools and software that advertisers use to reach audiences and deliver and measure digital advertising campaigns. As buying and selling digital ads became more complex, AdTech emerged to streamline the process. ...
What Does Ad Tech Mean? The term “ad tech,” which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising. Discussions about ad tech often revolve around the extensive and complex systems used to direct ...
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Successful tech marketing campaigns are a combination ofstrategic planning,creative execution, anddata-driven optimization. Conclusion In conclusion, tech marketing is an ever-evolving field requiring creativity and technical expertise. With the right combination of strategy, tactics, and execution, businesse...
Don’t provide info –Never give personal or financial information to an unverified caller claiming to be tech support. Hang up –If the call seems suspicious, hang up. You can always call the company directly later to check if the call was legitimate. Report scam calls –Notify the FTC an...
Branding is the process of creating and disseminating the brand name, its qualities and personality. Branding could be applied to the entire corporate identity as well as to individual products and services or concepts. Well-known advertising copywriter and ad agency founderDavid Ogilvydefined a brand...