“Above the fold” is a concept that’s been around since the days of the newspaper industry. To attract readers, papers featured the most headline-grabbing content on the top half of the front page, above the fold line. In the same way, this physical fold concept adapted to the virtual...
The offer is irrelevant. The entire section has too much content and is difficult to navigate. As a result, the a modern website design's above-the-fold experience has to be as close to perfect as possible. Best practices for above the fold design ...
When asked about ATF’s impact on rankings, Google’s John Muellersaid, “The important part for us is really that there is some amount of unique content in the above-the-fold area. “If you have a banner on top and a generic hero image on top, that’s totally fine. But some of ...
In the context of web design, above-the-fold content is considered crucial for capturing the attention of visitors and encouraging them to engage with the website. It typically includes important elements such as thewebsite’s logo, main navigation menu, key headlines, call-to-action buttons, ...
What Is Above the Fold? “Above the fold” is the part of the webpage visible before the user scrolls down. It is prime real estate for web designers because it attracts the most attention. Web designers put their most important content “above the fold” to engage visitors and keep them...
Does below the fold content really matter less? In a word: yes. According toa study by the NN Group, content placed above the fold is seen 84% more often than content placed below the fold. In other words, by forcing users to scroll down to see part of your page, you are cutting ...
Michael Getler
The first four results in the SERPs are all advertisements, which suggests that this is a transactional (BoFU) keyword. All ads above the fold. Ahrefs data shows an estimated cost per click of $30, confirming that at least part of the search intent here is to look for services that help...
The results of a depth test can help you identify a specific element of a page, and if it needs to be moved higher up due to lack of engagement. Discover if users see what’s above the fold A scroll map is a tool that measures the average fold on a web page by automatically calcul...
What appears at the top of the page vs. what’s hidden will always influence the user experience — regardless of screen size. The average difference in how users treat info above vs. below the fold is 84%.Video Author Raluca Budiu is the Senior Director of Data Strategy at Nielsen ...