What is above the fold? Above the fold refers to everything visitors see on a web page before scrolling. In most cases, this includes the website header as well as the hero section. Technically, every page on a website has an above-the-fold area. However, since the many visitors see...
Why Is Above the Fold Important? Above the fold is important because it influences what visitors see first, helps capture their attention, and encourages them to stay on the webpage. It shapes first impressions. Users often expect key features (e.g., a sign-up link) in this prime viewing...
What is above the fold?Above-the-fold content is what’s visible on a website without users having to scroll the webpage. Above the fold matters because first impressions matter. When a visitor comes to your website, above-the-fold content is what they see first. This is your one and...
Above-the-fold refers to the portion of a webpage that is visible to a user without the need to scroll down. It is the area that is first displayed when a webpage loads on a screen, typically on desktop or mobile devices. The term “above-the-fold” originated from the print newspape...
Michael Getler
Why Above the Fold Matters for Online Businesses? Here’s why “above the fold” is important: First Impressions:It’s where visitors form their initial opinion of your website. Strong content above the fold can keep them engaged and encourage them to explore further. ...
and ranking organically doesn’t really matter anymore. Evidently, how much you need to worry about falling below the fold in SERPs depends entirely on what device is used to make the search. As thepopularity of mobilecontinues to proliferate, your capacity to muscle above the fold becomes inc...
The results of a depth test can help you identify a specific element of a page, and if it needs to be moved higher up due to lack of engagement. Discover if users see what’s above the fold A scroll map is a tool that measures the average fold on a web page by automatically calcul...
Good examples you'll see in landing pages include arrows or a picture of someone looking toward your CTA. This is especially important if your CTA isn't above the fold. Skillfully placed cues encourage visitors to scroll, keep reading, and convert. ...
As a result, PPC ads on mobile devices have limited real estate available and are often displayed above the fold, making them more visible to users. Conversely, on desktop devices, ads are typically displayed on the right-hand side or below the organic search results, which may not be as...