What is a good NPS score?This is a question that we frequently get asked by our clients. It seems like an important one; if you have just surveyed many of your customers to measure NPS you need to know what this number really means. However the answer to this question is not straight...
What is a good NPS score? According to our global benchmark data, which accounts for the NPS of more than 150,000 organizations, the average score is +32. If your score is below zero, it's c...
The NPS is then calculated by subtracting the percentage of Detractors from the percentage of Promoters. The result is a score that ranges from -100 to 100. What Is A Good NPS Score? A good NPS is generally considered (by Bain & Co) to be above 50, while scores of 70 or higher are...
What is a good NPS? Any NPS score above 0 is "good". It means that your audience is more loyal than not. Anything above 20 is considered "favourable". Bain & Co, the source of the NPS system, suggests that above 50 is excellent, and above 80 is world class. However, these are o...
NPS Scores by Industry What is a good NPS? How to Snag a Great NPS Score What is a Net Promoter Score? A Net Promoter Score (also called an NPS score) is a metric used to measure how likely a customer is to recommend your business to another person. You cal...
Get our free Net Promoter Score template Instant dowload Related resources Customer Satisfaction CSAT vs NPS 10 min read NPS Improving your Net Promoter Score (NPS) 11 min read NPS What is a good Net Promoter Score? 10 min read NPS
But what if your NPS score is 28? Is it bad? Not necessarily! But wait, before we explore what is a good NPS score, let’s first explore the two ways of approaching a good NPS score. Absolute and Relative NPS To determine whether your NPS score is “good”, there are two ways of...
Discover what a ‘good’ score looks like in your industry and how to use NPS beyond simply benchmarking.
What is a good NPS score? Given the available -100 to +100 range, any score above 0 reads as ‘good’ because it indicates that a business has more promoters than detractors. Top-notch companies generally have an NPS of 70 and above, but if you think this is the domain of all big,...
Learn more:What's a good NPS score? A Short History of Net Promoter Score So, let’s take it again from the top. The history of Net Promoter Score has its roots in 2003. All those years ago, NPS was invented to help companies understandand earncustomer loyalty. ...