Repeated trial and error can surface underserved audiences or demand in niche markets. Keep in mind that, even if a competitor is targeting your niche, you can still compete by niching-down on a specific segment of that audience. It’s all about being a specialist, not a generalist. 2. C...
When evaluating keywords, search volume isn’t everything. The intent behind each search is important, too. There are 3 ways to define searches. Fat head. One or 2-word phrases with more generic intent. For example “dogs” or “vacation.” ...
One of the easiest ways to solve your NPS detractor issue is to nip their complaints in the bud and address them before things spiral down. 4. Listen and show empathy Sending a detractor a generic message thanking them for their feedback won’t do the job. Show them that you emp...
Sales enablement is the process of providing sales teams with the resources, tools, and training they need to sell more effectively.
Generic Restricted Top-Level Domains Generic restricted TLDs (grTLDs) are gTLDs limited to specific uses. The three available grTLDs are: .biz: For business or commercial purposes .pro: For professionals .name: For personal identity Anyone can register a domain with a grTLD if they follow its...
3. Generic-Restricted Domain Extensions This type of domain extension is similar to a generic top-level domain, but they are intended for more specific types of websites. When youregister this domain extensionyou’ll typically need to provide a bit more information about your website and it’...
It’s important to understand what a UVP is not: It’s not a catchphrase or a slogan It’s not an internal document like a mission statement or positioning statement It’s not a generic marketing pitch Instead, a strong UVP gives potential customers three key insights: 1. What your ...
Free Competitor Analysis Tool Sydney Go Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible. ...
Generic Termskeywords relate to your product or service. Related Termskeywords not directly related to what you sell, but what users might search if they are looking for what you offer. Competitor Termsbrand names of your direct competitors ...
While researching competitors in the social media marketing space, I noticed a lot of similarities — tech-focused language, muted color palettes, generic stock photos. Rather than imitate these trends, I saw an opportunity to set our brand apart with: Vibrant, eye-catching brand colors. Authenti...