But competition between tape and glue would be generic competition as both are solving the same purpose/ have the same benefit/utility. This is a serious problem in the pharmaceutical market where the market shares of brands drop quickly once a generic competitor is in the market. In the pha...
Implementation of the “Generic Challenges” framework. In this, leads/managers will create some challenges and the employees can register for them. A few examples could be, Automation of some daily routine tasks which saves time for all. Clear some technical certifications. Document some functionali...
We live in times when there is plenty of competition, when providing a product that simply works is not enough, and customer expectations are higher than ever. Coming up with something that will challenge your client’s interest over the entire customer journey is just so much harder. A memor...
When evaluating keywords, search volume isn’t everything. The intent behind each search is important, too. There are 3 ways to define searches. Fat head. One or 2-word phrases with more generic intent. For example “dogs” or “vacation.” ...
Market segmentation isn’t just a marketing tactic — it’s the backbone of effective communication. By grouping your audience based on shared traits, you move from broadcasting generic messages to crafting campaigns that truly connect. It’s how brands stop wasting resources and start growing strat...
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Use them for generic searches, and that’s it. Don’t log into your personal accounts, as there might be spyware on the machine. Protect yourself against hacking With the above tips in place, you can now take a longer-term focus on insulating yourself against hacking attempts. The following...
Combine generic and personalized communications Assume some leads are stuck in a certain phase of the cycle. For example, there’s been no activity for 60 days and no active buying opportunity—but you want to stay in touch. Send an email every two weeks, perhaps about your services or abou...
In the modern world, nearly everything is branded. Even the “generic” groceries you buy at your local market have a brand. According to the American Marketing Association, a brand is defined as: “A name, term, design, symbol, or any other feature that identifies one seller’s good or...
However, the site, which includes generic corporate content, is a satirical marketing stunt. The trademark was bought by The College Company, who are behind the "Birds Aren't Real" mock conspiracy theory. The website includes some cryptic references to crypto, leading to speculation that a digi...