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A lot of people ask, “What is the Facebook Pixel?” You may have heard terms like “pixel your site” or “train the pixel” and it can be confusing for marketers. In this post, I will cover the basics of what the Facebook Pixel is, some common myths about the Pixel, and how ...
Everybody knows about Facebook, but do they know how to make the most of Facebook advertising? We’re so used to scrolling through Facebook and seeing ads that we almost don’t notice them, and for marketers, this is a powerful tool. How can you putFacebook ads to good usefor your...
the Facebook pixel lets advertisers target ads to people most likely to buy again. They can also target people with similar behavior and preferences as their existing customers (this is referred to as aLookalike Audience). The pixel even knows if you saw a Facebook ad on one device, but ...
The Meta Pixel allows Facebook to do two main things: track and collect user activity and match it to a Facebook profile measure events and conversions to track ad performance For the most part, this is all we needed when we were allowed to use cookies. The only major cause for reporting...
This article is about a sales funnel – a marketing model that helps you plan and keep track of your sales & marketing processes in order to maximize sales and revenue. Read on to learn what a sales funnel is, how it works and how to create one yourself. ...
The eSIM is the future but it will not happen overnight, look down at your phone now and it's still got a physical SIM, and will still need one when you pass it onto your kids, other family members or sell it. In theGoogle Pixel 2andGoogle Pixel 2 XLthe eSIM is currently only ...
It’s a user-friendly label that replaces the complicated number (IP address) that computers use to identify each other online. A domain name has two main parts: The Second-Level Domain (SLD) is the unique name you pick for your website, such as ” Google” or “Facebook.” The Top...
you’ll see some of them boast about something called a “transparency mode.” It’s not immediately clear what that means or if it’s something that you want, so we’re taking a moment to go over this headphone/earphone tech, what it is, and when you would use it. Let’s get st...