Is there a way to monitor the performance of Facebook ads beyond clicks and page views? Wouldn’t it be great if there was a way to track conversions on your website and attribute them to Facebook ads? That’s exactly what the Facebook pixel does. Now called Meta pixel, it’s a ...
The Facebook Pixel is just a bit of code you add to your website. It’s very similar to Google Analytics in that it tracks traffic and can also track what that traffic does. For example if someone lands on your website and then makes a purchase or opts in to your newsletter, then ...
Meta’s Business Help Center guide on the matter does not appear to explicitly say that the tool is free. But the current consensus online among social media management software companies likeSprout Socialande-commerce companies like Shopifyis that the Facebook Pixel is free to use. What to ex...
If you don’t have a business account then this email will seem like it came from outer space. Although, you probably aren’t getting this email unless you DO have a Facebook pixel running and set it up yourself. What does first party & third party mean?
Literally, I had to meet a unit order of 1000 units for the packaging, but I worked around that in a way where I didn’t have to pay it all up front. I said, “Hey, how about I just do 200 now, and I’ll pay you over five times,” just in case it didn’t work. Does ...
How much do Facebook Ads cost—and how can you make them cheaper? This 2024 report looks at average ad costs on the world’s most popular social media platform.
CAPI will help you push event and conversion data to Facebook Ads Manager while maintaining user privacy. If the word API scares you (like it does me), let me break down how all this works. API is an acronym for application programming interface and it’s the most common way different...
Ad Measurement. An advertiser can choose to add the Facebook Pixel, some computer code, to their site. This allows us to give advertisers stats about how many people are responding to their ads -- even if they saw the ad on a different device -- without us sharing anyone's personal inf...
Facebook advertising is one of the easiest ways to reach your customers. How does it work, and how can you get the most out of it? Read this.
Facebook Lite is made to work well even at 2G speeds. It does a few things to make sure this is possible. For starters, images aren’t pre-loaded, so they will be downloaded and displayed as you scroll down. This is good for saving your precious megabytes, but it also makes the exp...