This is a complete guide to developing a content strategy. Topics covered include: topic research, content promotion and reporting.
First things first — let’s cover some content strategy basics. What is content strategy? A content strategy sets the overarching vision and goals powering your content creation. It involves high-level planning, developing, and managing content marketing materials across many channels. Depending on ...
What Is a Content Strategy? Step 1: Define Your Goals for Your Content Strategy Step #2: Research Your Audience for Your Content Strategy Step 3: Analyze Your Competition Step 4: Run a Content Audit Step 5: Brainstorm Content Topics and Formats Step 6: Build a Content Calendar and...
Content Strategy, Part 1: What It Is, and Why You Need ItRick Wilson
“At Pixc, content is the glue that brings each element of the business together. By defining a content strategy, we were able to pinpoint our target customer and understand their needs better, making it easier to produce content that meets their needs.” ...
Let’s break down what a content strategy template is, why it’s so important, and how you can create one. What Is a Content Strategy Template? There are many different elements of a successful content strategy. You want to have an overarching content strategy framework in place. This helps...
The following questions were answered in an interview with Karthik Muraldharan from the product marketing team for Adobe Experience Manager Sites. What is a content management system? How does a CMS work? What are the key features of a CMS?
Content marketing strategyis creating, publishing, and distributing valuable content to attract and engage a target audience. It aims to build brand awareness, generate leads, and drive customer action. Content marketing examples include but are not limited to: ...
What Is a Content Marketing Manager? How to Become One, Salary, Skills. Content marketing managers establish a company’s overall content strategy with the goal of bringing in new customers and profits. Here’s what to know about a content marketing manager’s needed skills, salary and how to...
Content is the present – and future – of marketingReady to learn more? We can help. Here are a few popular ways to dig in:Just getting started? Check out this guide, where you’ll learn the basic steps for putting a plan in place. Are you in content or marketing leadership?