Considers implications for marketing managers and concludes that further research is necessary.doi:10.1108/EUM0000000002531Walker, MaryLangmeyer, LynnLangmeyer, DanielJournal of Services MarketingWalker, M, Lanmeyer, L and Langmeyer, D. 1992 . Celebrity endorsers: Do you get what you pay for?. ...
In the specific context of negotiable instruments, such as checks or bills of exchange, endorsing refers to the act of signing the back of the instrument to indicate that the endorser is transferring ownership of the instrument to another party. This allows the new owner to "cash" or "...
aDegree of dependence on oil 程度对油的依赖性[translate] ait follows, does it not, that a well-paid celebrity endorser who helped a brand realize significant sales must then take ownership of some of the liability associated with consumer dissatisfaction? it follows, does it not, that a well...
That result is a little a little perplexing. We have people who sometimes have no specialized knowledge about something recommending the products for that thing. It is also an open secret that celebrity recommendations have more to do with the dollars in a contract than the effectiveness of the ...
and that these brands can be used as vehicles to introduce the celebrity endorser, and their associated product offer, to new audiences.A conceptual model is presented which seeks to understand how brands and celebrities, through co-branding, can be used as market entry vehicles for each other....
Celebrity Endorsers: DO YOU GET WHAT YOU PAY FOR? Many advertising campaigns use celebrities to endorse a product but\nhow successful is this approach? Examines the results of recent\ncelebrity endorser st... Mary,Walker,Lynn,... - 《Journal of Product & Brand Management》 被引量: 137发表:...
it follows, does it not, that a well-paid celebrity endorser who helped a brand realize significant sales must then take ownership of some of the liability associated with consumer dissatisfaction?[translate] aDo not polite 没有礼貌[translate] ...
A qualitative study of a primary-care based intervention to improve the management of patients with heart failure: the dynamic relationship between facilit... There is currently a growing emphasis in primary care on upscaling the provision of evidence-based services for specific conditions, such as ...
The use of celebrities to endorse products is nothing new. But now, instead of the celebrity making an appearance in an advertisement, with sponcon the product makes a subtle (or, sometimes, not-so-subtle) appearance in the endorser’s day-to-day narrative. ...
Okay, let’s back up and fill in some gaps, in case you don’t remember, or never even heard about, the scandal with Jared Fogle and Subway. Let’s start with: what is Subway? CAWLEY: So Subway’s a fast food chain. It makes sandwiches. They make it to order. ...