Value and your brand story If the values component of your brand story is all about you, the second item,“Your Value,”is all about your customer. The “value” portion of your brand story helps customers answer the eternal question,“What’s in it for me?” No matter how well you a...
Emile Zola's Au Bonheur des Dames 1 published in 1883, tells the story of the rise and fall of a great department store. The concept of 'brand' is not yet present in the novel, but we do find practices that are still in use today in the mass-retailing sector: economies of scale, ...
Bottom line: being a chameleon brand makes more sense than being a dinosaur brand. Reminder: dinosaurs are extinct. Lean Brands Offer Shortcuts to Self-Realization What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close ...
What is a brand? To put it plainly — a brand is the telling of a business owner’s unique story. The key to the story is to present an authentic and unique “identity” with which peopleWANTto do business. Your brand’s story is supported by your brand’s strategy, which in turn ...
Your Brand is a Story Without emotion and meaning, your brand is just a logo. 2 The Brain is a Storyteller Our brain relies on the stories we create about ourselves to guide our actions. 3 Emotion Leads, Reason Follows Reason affirms our choice, but emotion drives our decision. ...
Furthermore, It helps the marketing team understand what language needs to be used, when, and how, as well as the story the brand needs to tell. Finally, it connects with the customer, creating the most detailed and coherent image of the brand, reminding them that it is a living, dynami...
What is a Brand Persona Abrand personais a conceptual representation of a brand’s personality, values, characteristics, and identity. It embodies the essence of a brand. This persona shapes how the brand communicates, interacts, and presents itself to its target audience. ...
And one major part of that is a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people. We’ve put together this quick guide to help you ...
What is a brand? A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business. ...
Brand identity is the visual representation of a brand, like a logo, colors, and other designs, which distinguish the brand from competitors in the minds of consumers. Brand identity encompasses much more than just the logo of a company. It's also the company name, the colors used throughou...