Here’s how to write a brand story that moves customers and compels them to purchase from you. In this complete guide, we’ll cover the esesntial story framework, why brand stories work so well, and examples of stories that you can use as inspiration for your own brand story. What is ...
Sure, stories are often full of details that bring each part of the plot to life. However, in a brand story, these types of details can detract from the main narrative. So as you put together your brand story, keep it simple and only apply details as they serve to uplift the tale yo...
If you’ve never considered the story behind your store before, this article will walk you through why it’s so important and how you can tackle it yourself. You’ll also see examples of retailers with strong brand stories for a little inspiration. Table of contents What is a brand story?
Take a look at thebrand story example of Style Girlfriend, a website dedicated to helping men dress well. Its origin story isn’t that complicated. The website started out of a column about what women like to see men wear — and slowly morphed into a full-fledged website for style con...
This is our brand story — a simple, digestible narrative explaining why HubSpot began and how this reason still serves our purpose today. Why is a brand story important? A brand story is important because it helps customers understand who you are and why your business exists. When consumers...
Some of the best brand storytelling examples can be found in Then I Met You’s marketing strategy, where customers feature prominently.Then I Met You/Instagram Focus on your story’s central character: your customer. As you craft your story, hold them in your mind and be guided by their ...
Best brand manifesto examples First, take a look atThe Body Shop’sbrand manifesto. Because of the short sentences and poem-like format, it reads more like a personal speech or an inspiring talk. It doesn’t have to be written in this structure, though it is a popular way of narrating ...
Examples of great brand stories 01.GoPro GoPro filled a gap in photography that no other company has tackled: the ability to record action while it’s happening. The About Us section on their website tells their entire brand story in a classic structure. It’s easy to understand, the va...
Your brand story should narrate your business’s journey, values, and purpose, creating a narrative that customers can relate to. This process provides a solid foundation, helping to build authenticity and trust. By carefully shaping your brand personality, you lay the groundwork for a compelling...
You’ll notice many of the best brand manifesto examples write this story in a specific way, pulling their customers into the narrative. Great manifestos, like the one above from Fiat, use the words “we”, and “people” to connect with their audience on a human level. Similarly, using ...