Five Go~lden Rings! It’s Day 5 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at 5 creative examples of how to tell your brand story. One of the easiest places to tell your story is the... ...
Let’s take two seemingly similar examples: Nike and New Balance. While their products may not differ very much functionally, they behave differently and have very different perspectives, according to Karlee Bedford, brand director at Maple Leaf Sports & Entertainment. “Consumers in the market for...
Don't forget to tell a version of your brand's story on your website, too. One of the best ways to do this is by creating a dedicated About Us page. Remember, your story is a vital part of your brand, and everything your brand does should be in sync with it. ...
If you want more examples to do this well, here are 10 brands that put their values front and center in their content. 5) How Do You Do It?Much like your mission, people want to know not just why and what you do but how. Telling a brand story that provides visibility into your ...
it was initially anxiousabout getting rid of a lead generation machine, it knew ungating content on its website would align with its mission, put customers first, and offer as much value as possible, which would produce better long-term results. Here’s our interpretation of its brand story....
It’s Day 5 of the 12 Days of Branding. If you missed any of the series thus far, you can find them here. In today’s installment we look at 5 creative examples of how to tell your brand story. One of the easiest places to tell your story is the... ...
Loyalty program: The survey must assess the user’s interest in joining the brand loyalty program. Following the above, a user story may address the user persona, and having detailed requirements will make it easier for product and tech teams to add and assess the relevant acceptance criteria ...
These examples show that the brand story itself is always composed of various modules. It is the combination of identity brand building blocks, which in the long run makes the success. Knowing this combination is a winning formula of good brand management. But before we go into the building ...
Examples spark inspiration. The two brand story examples below show the importance of a brand story in conveying a company’s core values and purpose along with its differentiating features and benefits. Ben & Jerry’s The frozen treat giant is just as well-known for its ice cream as it is...
Inviting people to watch a webinar or download a PDF are good examples of transitional calls to action. As a brand, it’s our job to pursue our customers. We want to get to know them and for them to get to know us, but we are the ones who need to take the initiative. ...