The Nike swoosh is one of the most recognized logos worldwide. 8 Seal A design symbolizing authority or membership in an organization. The presidential seal is used to denote official communications. 9 Logo A visual mark that conveys a company’s brand values and mission. The Amazon logo’s...
Asymmetrical balance: Involves different elements that have equal visual weight. The design still feels balanced, despite not being mirrored. This type of balance can make a logo more dynamic and interesting. In theNike ‘Swoosh’ logo; the weight of the ‘Swoosh’ balances perfectly with the we...
It is the way companies use to represent themselves; such as the Nike swoosh, the McDonald’s golden arches or the Starbucks green mermaid logo. But what exactly is a brand? A brand is a more holistic perspective of how your customers experience your business. While a logo is just a ...
Design or logo marks: This type of mark is a company’s logo or the graphic that represents the company. Example: The Nike swoosh. Collective marks: This type of mark is used by a collection or association. Example: Members of the Girl Scouts are allowed to use the marks associated with...
Examples Nike's "Swoosh" logo, Coca-Cola's script J.K. Rowling's Harry Potter series, Beatles' songs Pfizer's Lipitor, Apple's touchscreen technology patent Scope Brand names, logos, symbols, and sounds Books, music, films, and artistic works Products, processes, or technical solutions Dura...
Nike REVOLT // Unsplash Nike The Nike swoosh has truly become iconic. The company's first employee, Jeff Johnson, came up with the name, which comes from the Greek goddess of victory. Logo #35 Mike Mozart // Flickr Logo #35 Quaker Oats ...
This logo design does represent a shape that many people might recognize—a Venn diagram. However, there’s no counterpart for it in our physical world which makes its shape and color combination uniquely specific to Mastercard. Pepsi’s colorful orb as well as Nike’s swoosh are other example...
While most companies know to trademark their brand names with the United States Patent and Trademark Office, not all brands can boast having iconic and instantly recognizable logos that immediately inform consumers about the company they represent....
A well-crafted logo can live for decades and transcend language and cultural barriers—you don’t need to see the word Nike to know who made a shoe with a swoosh on it. It’s essentially the shorthand for your brand, which is why a lot of work goes into logo design. Logos are often...
Intangible properties, like design concepts, song lyrics, books, and screenplays, are categorized asintellectual properties. Even though these are not physical in nature, they may carry significant value. Examples of intellectual properties include Nike’s “swoosh” logo and the chemical formula for ...