Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in European and Latin American football clubs this season. The graphic pivot is part of...
Whether this is your first time developing a brand purpose or you are looking to refine your current approach, this guide is for you. Here are simple guidelines for making the concept of a brand purpose a reality for your company: 1. Conduct market research Market research for developing a ...
A well-designed logo helps customers quickly identify your brand in a crowded market. Think about some of the most iconic logos, like the golden arches of McDonald’s or Nike’s swoosh — these logos instantly remind people of the brands they represent. Without a logo, it would be difficul...
In this case, the brand equity in the logo was there all the time – it just took the confidence to bring it back. 08. The Nike logo Locked up with a wordmark until the mid-90s, the Swoosh now stands alone as one of the world's most iconic brand marks When design student ...
A branding exercise will culminate in a clear picture of your brand, ultimately setting the tone for branding design. Without seeing its wordmark, Nike’s brand is instantly recognizable by its famous swoosh logo. Vladimir Yelizarov What are the elements of great branding design? The elements ...
And while the product on offer is a whole different kettle of fish from Nike's usual offering, the results don't look like the fish out of water you might expect (No more fishy idioms from here on, we promise). The project adapts Nike's famous swoosh logo, its 'Just do it' ...
Nike’s swoosh is also unique, and instantly recognizable no matter where you see it. This logo has played a huge part in the company’s success and continues to help Nike grow its brand worldwide.4. Apple Another company, that surely needs no introduction, is Apple. If you want an ...
耐克Nike Dunk Low Pro SB Decon Why SO Sad 低帮运动鞋DX5549-400。鞋身侧面的Swoosh 带有擦擦乐效果,鞋底以白色中底搭配半透明水晶外底。内侧还带有 Why So Sad 字样,以浅蓝色为主色调搭配深蓝色框架以及Swoosh设计。经过处理后显示出金色,后跟部分带有滑板鸡图案刺绣,也采用红色麂皮上面带有金色的标志。鞋身...
For example, if your friend says, "Just do it," and is not referring to Nike in any way, you will quite likely think of the athletic apparel company regardless, even if just for a second. If they said, "Nike," you might reply, "Just do it." Nike's "swoosh" logo ultimately has...
If you liked this article, you might also enjoy our new popular podcast, The BrainFood Show (iTunes,Spotify,Google Play Music,Feed), as well as: How the Gun in the Original Duck Hunt Worked How an Etch A Sketch Works The Creator of the Nike “Swoosh” Logo was Originally Paid Only ...