Does the BMW logo represent a propeller? That’s a myth that’s been doing the rounds for 90 years. And why are the state colors of Bavaria the wrong way round? Read about the background and the real story behind the BMW badge here.
Think of how the background images and product images on your website can affect your brand. Silk & Willow, an online ribbon, linen, and paper boutique, does this with its many plant-focused imagery. The images beautifully present the company’s products and reflect its “inspired by nature...
For example, if you pride yourself on selling a product that’s handmade, you can use fonts that look like handwriting, rustic packaging, and low-key photography for that “artistic feel.” This is how hand-poured candle brand Ivy & Wood does it: ...
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Define and measure success:What does success mean to you? Is it the number of impressions, post engagement or the amount of traffic coming to your website? Define whichKPIs and metrics to trackboth during and after the campaign to assess how well your influencer campaign is performing. ...
Your brand voice can be that dinner guest. Think about who your brand is online. If your brand was a person, what personality traits would they take on and what would they avoid? What phrases and stylistic choices does your brand use? All of the above contribute to your brand voice, but...
Brand advocates have immense brand value, but how does PR play a role? A quick look at a standard customer purchase funnel helps to illustrate where PR comes into play at every stage. Awareness: PR activities drive brand awareness, which is the first step a consumer takes in the customer ...
The first draft of your paper is not the final product. To make your argument convincing, revise and refine your writing: Check for clarity: Ensure each paragraph contributes to your thesis and is easy to understand. Eliminate distractions: Remove irrelevant information that does not support your...
the line, they need to know that their images represent the true colors of their subject matter or match the precise artistic vision they had in mind. and if they send their works for printing or for viewing online, they need to know the colors will be faithfully reproduced there, too. ...
Apple in June 2021 added new Lossless and Hi-Res Lossless tiers to Apple Music, but so far, it's a bit confusing trying to determine which...