Brand identity is the specific design and messaging a company uses, including logo, color scheme, typography, voice, and tone.
For example, if you pride yourself on selling a product that’s handmade, you can use fonts that look like handwriting, rustic packaging, and low-key photography for that “artistic feel.” This is how hand-poured candle brand Ivy & Wood does it: ...
Brand purpose Brand purpose answers the question, “Why does my brand exist?” Through the exercise of defining your customer, your mission statement, and your values, your brand purpose will become clear. It will be a motivating stand you take as a founder that helps you push through the ...
How Does Generative AI Work? There are two answers to the question of how generative AI models work. Empirically, we know how they work in detail because humans designed their various neural network implementations to do exactly what they do, iterating those designs over decades to make them ...
Define and measure success:What does success mean to you? Is it the number of impressions, post engagement or the amount of traffic coming to your website? Define whichKPIs and metrics to trackboth during and after the campaign to assess how well your influencer campaign is performing. ...
Your brand voice can be that dinner guest. Think about who your brand is online. If your brand was a person, what personality traits would they take on and what would they avoid? What phrases and stylistic choices does your brand use? All of the above contribute to your brand voice, but...
The first draft of your paper is not the final product. To make your argument convincing, revise and refine your writing: Check for clarity: Ensure each paragraph contributes to your thesis and is easy to understand. Eliminate distractions: Remove irrelevant information that does not support your...
Voice of the Customer (VoC) is a term that describes your customer’s feedback about their experiences with and expectations for your products or services.
Brand Identity: Logo, Colors, Typography Brand identity is the collection of visual elements, design principles, and aesthetics that represent yourbrand’s essenceand values. It includes components such as the logo, colors, typography, imagery, and other visual components that create a distinctive an...
A vector embedding is, at its core, the ability to represent a piece of data as a mathematical equation.Google’s definition of a vector embeddingis“a way of representing data as points in n-dimensional space so that similar data points cluster together.” ...