Like Twitter’s logo, the Apple icon is uncomplicated – but rather than representing an action, it stands for the name of the digital corporation. Its black and white palette is sleek, and the bite taken out of the fruit both invites customers to “eat the apple” (engage with the brand...
“But the truth is a little different.” So, what does the BMW logo mean? And what does the BMW badge represent? We will explain everything here as part of our series “BMW explained”. Many people believe the BMW logo is a stylized propeller. But the truth is a little different. ...
How does brand architecture help companies? When a company has more than one product line, service offering, or sub-brand, it’s easy to lose track of the qualities that make each one unique or focus so much ondifferentiationthat the parent brand’s key values get lost. ...
This may involve using a bold visual that directly reflects a core element of the brand or adopting a more metaphorical approach to represent a particular concept. The main objective is to relate the brand to its own story, and help people connect the dots easier. NBC logo: First ...
A trademark is a unique symbol or word(s) used to represent a business or its products. Once registered, that same symbol or series of words cannot be used by any other organization, forever, as long as it remains in use and proper paperwork and fees are paid. ...
Today’s FedEx logo is one of the best examples of brand identities that have hidden meanings. Like Baskin Robbins with its nod to 31 flavors, the logo for FedEx presents the very thing the company does — moving packages. Its hidden-arrow logo was launched in 1994, and it’s remained ...
Above all –a logo should be simple. Every element should be carefully chosen to represent yourvisual branding. So, now that you’ve got the elements down, how do you go about designing a good logo? Looka does this for you. Try it out below!
It can represent a competitive advantage and is fiercely guarded and protected by the companies that own the property as a result. Special Considerations Many forms of intellectual property can't be listed on the balance sheet as assets because it's hard to objectively value each asset. ...
Source: Logo variation via AppleThe designer Rob Janoff has said that the bite was a way to distinguish the very simple apple from another fruit. But the fact that the logo is so famous that it has not one but several myths floating about it tells a story in itself. The symbol of the...