Children’s clothes are an easy thing to sell — and since kids typically outgrow things fast, your child’s closet is likely full of items that could pick up a few bucks each. Where to sell: Once Upon A Child Kid to Kid Plato's Closet WeePea 13. Furniture Big-ticket furniture it...
Gucci China: how has the brand succeeded in China’s competitive landscape? Gucci’s success can be attributed toone of the most accurate brand storiesin the luxury industry. Above all, Gucci is a bold and unabashed expression of individuality. Gucci’s story does not rely on the finest lea...
Gucci, for instance, sold a digital version of its Dionysus bag for over $4,000—significantly more than the price of the real-life one. Nike has been selling virtual sneakers called Nike Cryptokicks, and Chipotle offered vouchers for real-life burritos to the first 30,000 visitors to the...
Gucci’s interactive displays For a brand that’s been around since the 1920s, Gucci does a great job of keeping up with changes in consumer behavior and adapting its digital strategy to attract a younger audience. The brand uses innovative social media campaigns to catch millennials’ attent...
For example: while a luxury brand like Gucci does sell high-quality, fashion-forward clothes, what it’s really selling is a status symbol that helps buyers send a message to the world. This is how aspiration-based marketing follows the age-old saying: Sell the sizzle, not the steak. It...
It turns out that people are willing to pay for virtual goods: direct-to-avatar sales of such items have created a$54 billion industry. Gucci, for instance, sold a digital version of its Dionysus bag for over $4,000—significantly more than the price of the real-life one. Nike has bee...
When jewelers talk supplier relationship goals, it often sounds like they’re describing a marriage. Attraction is a good start, but it has to grow from there.
Gucci:After a decade of successful conquests, Arnault lost the "handbag war" in 2001, when his French rival, François Pinault, took control of Gucci, the Italian fashion house that LVMH had been pursuing. Although Arnault has denied any resentment over this unusual defeat, when the Pinault ...
How Much Does a Louis Vuitton Bag Cost? The cost of aLouis Vuitton bagvaries depending on the style and the type of materials that are used. In general, the more luxurious the materials, the higher the price tag will be. Some of the most expensive bags that LV has to offer are made...
Don’t expect to find bargains at the Gucci store, though. On the contrary, you’ll find that imported luxury goods are actually considerably more expensive than back home because of high tariffs and Value-Added Taxes reflected in prices. ...