The ad was designed to position Nike as a brand for athletes, but it was quickly criticized for its insensitivity. Nike pulled the ad, but the “Just Do It” slogan lived on and became one of the most iconic and successful advertising campaigns in history. In recent years, Nike has repo...
Along with her own music, Lopez has netted $10 million for producing. HOW MUCH IS ALEX RODRIGUEZ WORTH? TV appearances Lopez was featured as a judge for five seasons on the hit show "American Idol." She earned $12 million for the first season, with the salary rising to $20 million in...
Expect to pay much more for one sample piece than you will for one piece in the final production run. The reason for this is that making just one piece of a brand new garment is expensive for a manufacturer. They might not have the exact materials or colors for your particular garment. ...
Zephyr styling was similar to that of Tjaarda's prototypes, but a pointy rear-hinged "alligator" hood and matching Vee'd radiator were grafted on under Edsel's direction by Ford stylist E.T. "Bob" Gregorie. The changes made for a much prettier car than either Tjaarda's prototypes or the...
We all know the feeling of being sold to–and the “this is your last chance” messages don’t work like they used to. Brands liked funnels because of their predictable revenue. For example, if you know you have a 2% conversation rate and you push 20,000 people through your funnel, yo...
Díaz-Reixa’s ethos for producing music, pop and otherwise, is informed as much by his open ears as it is isolation. “I grew up without a lot of resources,” he says. “So for me, my way of listening to music was to make it myself.” While coming of age in Las Palmas de Gr...
However, this partnership only lasted two months, no official reason was given but is believed that Coach was not satisfied with Taobao’s failure to remove counterfeit goods from the site. Coach on Baidu: Coach is also onBaidu.When looking for “coach” on the Chinese search engine, the fi...
For top NBA players, wearing “fire fits” has almost as much currency as being able to “knock down threes from downtown” and they are increasingly turning to high fashion to catch eyes. “The Internet has forced everyone to want to be more fashionable,” says Toreno Winn Jr, who style...
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity. What It Takes to Sell Beauty on Douyin Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing...
Much like Britney Spears' Britney and Cyrus' Can't Be Tamed before her, as Carpenter grew into an adult, she felt like she needed to shed the Disney-fied image that has become a rite of passage for teen stars. Thus began the Singular era. Released in 2018 and 2019, respectively, ...