What is CPG? Anyone who’s familiar with the world of retail will have undoubtedly heard the term ‘CPG’ before. But what does it refer to and mean in regards to today’s retail industry? Let’s also explore some sample CPG brands and CPG Product examples. Let’s take a look. ...
Read our glossary page to discover what BFR and BFFR stand for on social media, when you'll see them used, and the origins of these terms.
Does your brand need a custom solution? Will you eventually want to offer asubscription boxservice? These are just few examples of how ecommerce growth relies on the type of 3PL partner you choose. Many 3PLs offer additional services, such asinternational fulfillment, so be sure to choose a ...
Brand health measures how effective your brand is at helping you achieve your objectives. We explain how to measure and track it effectively. By Ksenia Newton • 11 minutes read What does it mean to have a healthy brand? And, more importantly, how do you ensure your brand metrics ...
Does sustainability still matter to consumers? Roberta Fusaro:According to the report, sustainability is also playing a central role in consumer purchasing decisions. Can you talk a little bit about what’s going on there and what we saw in the research?
Something that I've been thinking about is Z's changing behaviors. You're talking about how they're willing to try new things. Does that mean that their behaviors are going to shift and become more like older generations, or is Gen Z locked into this social-first...
does not want to be bent by us. I mean the Angel who appeared to the wrestlers of the Old Testament: when the wrestler's sinews grew long like metal strings, he felt them under his fingers like chords of deep music. Whoever was beaten by this Angel (who often simply declined the figh...
Before you get started with DTC selling, it’s important to consider whether it’s the right approach for your brand. Consider these five points before you commit to launching your DTC strategy. 1. Your reputation is everything While selling directly to the consumer does have its benefits,...
Before you get started with DTC selling, it’s important to consider whether it’s the right approach for your brand. Consider these five points before you commit to launching your DTC strategy. 1. Your reputation is everything While selling directly to the consumer does have its benefits,...
Although CPG makers generally enjoy healthy margins and robust balance sheets, they must continuously fight for shelf space in stores. Even well-known companies must continuously invest in advertising in an ongoing effort to increasebrand recognitionand stimulate sales. ...