An SSP (Supply-Side Platform) is a programmatic technology platform that allows publishers to manage, sell, and optimize their digital ad inventory. It automates the process of selling ad space by connecting publishers with Demand-Side Platforms (DSPs), ad exchanges, and ad networks. The goal ...
‘. The Mobile Order and Pay technology has improved over time. In the very beginning, you could not redeem an earned Starbucks reward on the app, and now you can. You might even now geta text notification that your beverage is ready. At the same time, Starbucks just announced thatthey’...
Somos founder and consumer packaged goods (CPG) veteran Miguel Leal is a pro at spotting shifts in the market. One prominent trend he saw in recent years was the rise of authentic Mexican food that reminded him of the food he ate as a kid. But that was only in restaurants. Grocery stor...
Why % ACV Matters for CPG Brands Why should you care about the total sales of all products, though, when your products only make up a fraction of that number? The answer is that % ACV can provide brands with insight into which locations to prioritize when it comes to distribution, by sh...
Product development is the creation of products to meet customer needs. The process includes stages such as ideation, marketing strategy and commercialization.
The article offers information about Caribbean Property Group (CPG) LLC in Puerto Rico. It is stated that the company is committed to the first quality management of its retail, industrial/warehouse and office portfolio. In addition, the company has superior portfolio of warehouse properties with ...
A new tech tool not yet on the market is an unsought product, as is a grave plot. The CPG Industry This industry is very large and growing like crazy, mainly due to emerging markets, which have led to an increase in global consumption. U.S. consumers spent approximately $398 billion ...
What is customer orientation Customer orientation is aligning your business to meet customer needs and requirements. It started as a reaction to modern consumer psychology, where experiences outweigh products. Here's a breakdown of what customer orientation means: Understanding your customers: This invo...
CPG is an acronym that stands for "consumer packaged goods." The retail and distribution industries differentiate CPGs from other consumer items, such as produce or clothing, due to the fact that they come prepackaged. Grocery stores, department stores a
Despite experiencing a slowdown in growth over recent years, the consumer packaged goods industry is one of the largest sectors in North America. The sector contributes approximately $2 trillion to the United States gross domestic product (GDP).1It is led by well-established companies like Coca-C...