BTL Marketing is short for below-the-line marketing, which refers to an advertising strategy in which products are promoted through nontraditional channels. Traditional channels of advertising include mainstream radio, print formats, movies, billboards and television. Below-the-line marketing sets aside...
In modern marketing parlance, I’d say below the line marketing is a spiritual cousin todemand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. BTL campaigns often run on shorter opera...
ATL, BTL, TTL, CPL, CPC, Programmatic Media Buying etc etc etc I mean CTA (Call to action) is a classic example. A phrase included within an ad, or a graphic element such as a button, which invites the audience to take a certain action. In other words "Press me" lol If I had ...
Mobile marketing is a strategy where brands or businesses make campaigns or advertisements meant solely to be viewed on mobile devices like smartphones and tablets. As many people have started using mobile phones, making communications to them entirely through their mobile phones can mean the generati...