Competitor analysis example: what does one look like? There’s no single way to do a competitive analysis. How it looks will vary depending on what you’re trying to learn about your competitors. You might do a competitor analysis on a specific part of your competitors’ operations—like the...
The factors you include in your competitor analysis depend largely on your goals and industry. For example, an online pet store owner will want to see what products their competitors sell that they don’t. A SaaS company, on the other hand, will probably want to look into their competitors...
What kind of pricing model do they use? Is it a one-time purchase or a subscription? How much do they charge for their product or service? Do they offer sales or discounts? How does their pricing reflect the quality, or perceived quality, of their product or service?
What does the sales process look like? What channels are they selling through? Do they have multiple locations, and how does this give them an advantage? Are they expanding? Scaling down? Do they have partner reselling programs? What are their customers' reasons for not buying? For ending th...
A competitive analysis helps businesses discover strengths and weaknesses of companies in their industry. Create a competitive analysis with this free template.
Next, look at weaknesses. Where do these competitors fall short? No company is perfect, so there will be at least a few things that each competitor does not do well. From the weaknesses, you can figure out growth opportunities. For example: ...
Does the collected data help answer my original questions? Does it lead to any other interesting questions? As you notice trends or themes, present them visually. Tools like Miro and Mural can help you brainstorm, discover connections, and invite different people to the table to help interpr...
Skills gap: Data science is a rapidly growing and evolving field. As demand for data analytics increases, so does demand for talent, meaning top candidates are often snatched up immediately and at top dollar. That skills shortage requires companies to get strategic when building out a data scien...
When you use competitor analysis, you can also look at: Likes and shares to understand engagement and what resonates. Content gaps. What isn’t working, or what mistakes they’re making. Their keyword and marketing strategy. Use tools like Ubersuggest to analyze their keyword and content strate...
Transactional intent is where you address a reader who has decided to buy a particular product or service. Identifying search intent is the second step in your SERP analysis. You will better understand intent by observing the top-ranking pages. Here, you can look at the following: ...