Competitor analysis example: what does one look like? There’s no single way to do a competitive analysis. How it looks will vary depending on what you’re trying to learn about your competitors. You might do a competitor analysis on a specific part of your competitors’ operations—like the...
Competitor analysis example: what does one look like? There’s no single way to do a competitive analysis. How it looks will vary depending on what you’re trying to learn about your competitors. You might do a competitor analysis on a specific part of your competitors’ operations—like the...
What kind of pricing model do they use? Is it a one-time purchase or a subscription? How much do they charge for their product or service? Do they offer sales or discounts? How does their pricing reflect the quality, or perceived quality, of their product or service?
What type of marketing plan does each competitor employ? Look at competitors’ websites, their social media strategy, the type of events they sponsor, their SEO strategies, their taglines and current marketing campaigns. [Follow these tips to create a great business marketing plan.] Differentiators...
Does it lead to any other interesting questions? As you notice trends or themes, present them visually. Tools likeMiroandMuralcan help you brainstorm, discover connections, and invite different people to the table to help interpret the data. ...
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How does your organization stack up against your competitors? You can use thematic analysis to monitor online conversations, discussions, and mentions of your brand to identify emerging trends, competitor strategies, andconsumer sentiment. Product Development and UX Research ...
What does the sales process look like? What channels are they selling through? Do they have multiple locations, and how does this give them an advantage? Are they expanding? Scaling down? Do they have partner reselling programs? What are their customers' reasons for not buying? For ending th...
What does that say if Google sends organic search traffic to a site? It means that it’s likely a trustworthy website. In general, sites that are popular in organic search are valuable link building opportunities. You can use Semrush (Semrush review) to see if a website is getting organ...
The‘long tail’(on the right) has a vast amount of keywords that have low search demand; i.e., not many searches. To illustrate this further, look at the search volume (or search demand) for these two keywords: You can see that ‘Donald Trump’ has a high search volume and would ...