Creating a competitive analysis report helps you: Learn from others’ successes and failures. Your competitors have already invested time and money in testing various strategies. By studying what does and doesn
Competitor analysis example: what does one look like? There’s no single way to do a competitive analysis. How it looks will vary depending on what you’re trying to learn about your competitors. You might do a competitor analysis on a specific part of your competitors’ operations—like the...
What kind of pricing model do they use? Is it a one-time purchase or a subscription? How much do they charge for their product or service? Do they offer sales or discounts? How does their pricing reflect the quality, or perceived quality, of their product or service?
A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is another comprehensive method for assessing competitive advantage. By evaluating each competitor through this lens, you can gain a holistic view of their business model and identify areas where you might outperform them. Strengths:...
PMI’s geospatial analysis program helps us to map, monitor, and manage our impacts and dependencies on natural capital within our value chain. Read more Giving smoke-free devices a second life in Bulgaria Find out how Philip Morris Bulgaria is prolonging the lifecycle of our smoke-free devi...
The most common reaction to the term "competitive intelligence" is "What is that?" Many company stakeholders don't have a clear idea of what a competitive intelligence analyst does. They may think these analysts spend all their time on YouTube and Google. Or, they may ignore competitive inte...
How does crowdsourcing work at clickworker? We analyze your requirements together with you and divide your project into individual work parcels, so-called microjobs. A network of over 6 million qualified Clickworkers all of whom have proven their expertise in a multi-level qualification process are...
Founder stories. Learn from successful merchants Branding. Build your brand from scratch Marketing. Build a marketing plan Ecommerce SEO. Improve your search ranking Social media strategy. Turn social into sales Business growth. Scale your business ...
Why Does Customer Intelligence Analytics Matter? You already have massive amounts of customer data at your disposal. Customer intelligence analytics helps you make sense of it all in a low-lift, scalable manner. Customer intelligence analytics is the backbone of business growth. It allows companies...
As you create these elements, build a set of brand guidelines (or a brand style guide) to govern the composition and use of your visual assets. This will ensure that whoever uses your new branding does so accurately and consistently. Check out these examples of brand style guides for some ...