At the beginning of the process, most design companies collaborate with their clients through a discovery phase. This phase involves the designer learning about the company’s goals for the design as well as the established brand. At this point, clients will need to provide information on target...
Nike was the top brand for influencer marketing in the US this year Women’s Wear Daily Vans’ New Retail Strategy Is Filled With Life and Skate Ramps Food Dive Clean food ingredients could be the next frontier in skincare Chain Store Age ...
And Nike? You’ll often see theirfamous swooshand their brand name together. Do we call that both a logo and a symbol? A combination mark? Most of the time, using the term “logo” is fine, but to be on the safe side, you can specify which type of logo you’re referring to. ...
A well-designed logo is essential to the success of any business. It’s the first thing people see, and it can make or break their impression of your company. That’s why it’s important to work with a professional designer who understands your vision and can create a logo that represent...
The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known… ...
6. Nike If you're a graphic designer or graphic design student, you might be familiar with the name Carolyn Davidson, if not the name, then perhaps her story and association with the Nike logo. Carolyn was barely at the start of her career when she met Nike’s co-founder Phil Knight...
Nike crafted stories to create this perspective in the minds of consumers. Amazon is a leader in online shopping and fast delivery. They dominate the online consumer marketplace by positioning themselves as providing the best customer experience with their customized shopping experience, low pricing, ...
Before starting the design process of your brand logo, thoroughly research your audience and industry, and guide your creative process according to the emotion you want to trigger. 3. Simple If you think about it, many of the world’s most famous logos are surprisingly simple. Nike is probabl...
Experience matters, but it shouldn’t be more important than the actual skills needed for the job. Someone with ten years of experience as a graphic designer at Nike might look great on paper, but perhaps they lack the interpersonal skills needed to mesh with your team. Or, they might ...
Easy! You don’t have to be a professional designer to design an ad. You can create static or animated banner ads without any coding skills. It’s easy to learn how to make a banner. To make sure your ad is effective, there are some simple principles you should consider when designing...