Many people mistake branding as just a logo, color scheme, or fonts. Those are all important, however, it is so much more. Your brand is who you are as a company or professional. It depicts whether you are a Walmart or a Nordstroms, McDonald's or In-n-Out Burger. Whether you're...
No stone is left unturned within the guidelines, and the attention to detail is quite admirable. There are also examples of using the style rules to ensure branding is done right in any given situation. Even an example of the brand’s letterhead is shown — NASA is serious about consistency...
Branding should be an important and integrated part of your online activities. These efforts can build a brand reputation and go beyond the original product offering or service. It can also add a ton to the revenue stream of the brand. When marketers are working on their efforts, they should...
Brand values are often reflected in the company’s mission statement, corporate culture, and the messages it conveys throughmarketing and brandingefforts. Think of them as the heart of your brand. Developing brand values isn’t a task to be taken lightly. You’ve got to sit down, reflect on...
Jingles are short, catchy tunes or melodies that are used as a form of sonic branding. They are often used in advertising and marketing to create a memorable association with a particular brand or product. An example of a famous jingle is McDonald's "I'm Lovin' It" jingle, which was ...
Branding vs. Marketing While it‘s easy to combine branding and marketing into one discipline, they’re quite distinct. It's also common to hear branding and marketing compared in terms of priorities. The truth is they are both essential to a successful business and must work in harmony for...
Typography: Many businesses use a specific set of fonts in their marketing and branding campaigns. The kind of font you use affects the way your brand is perceived and even have an emotional impact on your audience. Other points in a brand style guide might include rules for employee advocacy...
Optional sections to add to your brand guidelines Mission statement:Boiling your company’s “what” and “why” into a one- or two-sentence mission statement takes time, but it’ll set the tone for future branding efforts — and many other company decisions. ...
So you've set aside some time to work on personal branding. Where to start? Here are the five essential components of an effective personal brand. 1. A Complete LinkedIn Profile LinkedIn is generally the center of your personal brand — espe...
What Are the 'Three C's' of Branding? The three C's of branding are guidelines for creating and maintaining a successful brand. They areclarity(making it clear what the brand has to offer),consistency(being consistent with your visuals, messages, tone, etc.), andconstancy(frequently remindin...